Director, Category Convenience

Responsibilities

• Using multiple sources of research, integrate shopper and category insights into actionable plans for Red Bull’s category initiatives
• Implement industry-leading category management tools and processes for customer accounts
• Lead and influence customer accounts’ space planning strategy to ensure fair share representation of category & brand space
• Manage a team of category managers and analysts and ensure career development and growth for each employee
• Coach, educate, and motivate direct reports for increased productivity
• Provide thought leadership in direct partnership with Sales teams during Business Planning, establishing continuous cycle for planning, discovery, analysis, development, and sharing best-in-class Insights to drive Red Bull’s growth opportunities at their customers
• Identify key management level stakeholders within customer accounts and establish strong relationships through consistent Insights-led conversations, influencing mutually beneficial decisions at retail
• Facilitate the customer business planning process by integrating with overall strategic business goals
• Develop an integrated picture of success based on In-Store leadership principles and prioritized Category growth solutions and activations, ensuring Red Bull’s portfolio visibility and presence at point of purchase exceeds market share and perfect store ambitions are realized
• Lead custom projects in collaboration with HQ Shopper Insights Team, to inform the development of effective Category and In-store solutions at the key Energy locations in store
• Drive the measures of success of in-store activations and marketing strategies impacting category & brand growth plans with customers, based on shopper and customer insights
• Actively contribute to a wide variety of HQ Cross Functional Teams within RBNA to ensure Insight’s representation and their customer account’s ‘voice’

Qualifications

• Minimum 10 years of experience in Sales/Category Management, within CPG/Beverage
• Proven leadership skills and the ability to coach and manage a team
• Comfort working independently; a demonstrated track record in project management
• Efficient management and proper delegation - up, down and out – of high-volume projects
• Proven analytical and communication skills, including verbal, written & presentation
• Proven teaching/coaching skills, driving analytical thinking, selling, and influencing skills
• Exceptional ability to manage multiple priorities and navigate through competing demands
• Extensive knowledge of syndicated data (Nielsen, Circana, and/or Spectra) and shopper data (Numerator or retailer loyalty data)
• Proficient in Microsoft Office, especially Excel & PPT and familiar with Plan-o-gram software, such as JDA Intactix
• Innovative, analytical, solution-oriented mindset with problem solving and strategic thinking skills to evaluate and provide actionable insights
• Ability to drive initiatives and develop strong working relationships with both the internal sales team and customer accounts

Benefits

• Permanent