Director Business Development

About the role

The Director of Business Development at Fusion Connect is a pivotal position that leads, builds, and manages a team of Business Development Representatives (BDRs). This role involves leading the team from a player-coach capacity to a strategic leadership role as they mature. The Director collaborates closely with Regional Sales Leaders and the Marketing team to establish and execute programmatic, data-driven approaches to outbound lead generation, ensuring alignment with Fusion Connect's sales goals and marketing initiatives.

Responsibilities

• Build and expand the existing BDR team in a player-coach capacity, transitioning into a team management role once fully staffed.
• Mentor and develop BDRs, enabling success in their current roles while fostering career growth opportunities within the company.
• Maintain a pipeline of qualified BDR candidates to ensure seamless backfilling and sustained team productivity.
• Establish and guide the team to meet individual and collective KPIs on a quarterly basis.
• Manage and report team performance metrics on a monthly basis in alignment with department and corporate reporting requirements.
• Contribute to the monthly, quarterly, and annual marketing scorecards, ensuring reporting accuracy and consistency.
• Develop and implement mini-campaigns to fully utilize the BDR team, leveraging knowledge of Fusion Connect’s services to craft impactful entry-point messages for prospect and customer accounts.
• Partner with Regional Sales Leaders and Marketing to design and support business development programs aligned with the company’s Go-to-Market strategy.
• Work with sales leadership to identify account plans, selling strategies, and campaign priorities to drive pipeline growth.
• Manage incentive-driven campaigns, ensuring accurate incentive delivery and documentation.
• Support the development of a streamlined lead-to-opportunity process, leveraging tools like Salesforce.com and HubSpot for maximum efficiency and scalability.
• Ensure all BDR activities are recorded and tracked in Salesforce.com, providing accurate and actionable performance data.
• Oversee chat representatives to proactively engage website visitors in support of lead generation and pipeline development.

Requirements

• Strong leadership and mentoring skills with a proven ability to build and develop high-performing teams.
• Exceptional communication, collaboration, and interpersonal skills to engage with cross-functional teams effectively.
• Deep understanding of lead generation and outbound sales processes, including familiarity with CRM tools like Salesforce.com and marketing platforms like HubSpot.
• Analytical mindset with the ability to interpret performance data and make data-driven decisions.
• Strong project management and organizational skills to manage multiple campaigns, reporting processes, and team objectives simultaneously.
• Knowledge of incentive-driven campaign design and execution.
• Demonstrated ability to create and optimize sales messaging to drive results.

Education and/or Experience

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• Eight (8) or more years of experience in sales or business development, including a minimum of three (3) years in a leadership role.
• Experience building and managing outbound lead generation teams, ideally in a B2B environment.
• Proven track record of meeting or exceeding revenue goals through strategic team leadership and collaboration.