Director- Business Development
Position Summary
The Director of Business Development is a senior-level leader responsible for driving the growth and expansion of Primecare Hospice & Palliative Care’s services. This role requires a visionary leader who can develop strategic partnerships, foster relationships with key referral sources, and create innovative business development strategies to support the organization’s growth objectives. The Director of Business Development works closely with the Executive Director, clinical teams, and interdisciplinary groups (IDGs) to ensure alignment of business strategies with patient care excellence. This position requires a dynamic, results-oriented individual with strong leadership, analytical, and relationship-building skills. The ideal candidate will have a deep understanding of the hospice and palliative care industry, be driven by compassion, and have a passion for advancing the mission of Primecare Hospice.
Essential Duties & Responsibilities
Strategic Business Development
Market Analysis: Analyze the potential of Primecare’s service area to identify new growth opportunities, target markets, and referral sources.
Strategic Planning: Develop and execute a comprehensive business development strategy that aligns with the organization’s mission, growth goals, and operational priorities.
Sales Growth: Establish and meet measurable growth targets for patient referrals and service expansion.
Referral Source Engagement
Relationship Building: Build and maintain strong relationships with hospitals, physicians, Skilled Nursing Facilities (SNFs), Assisted Living Facilities (ALFs), and other healthcare providers.
Physician & Provider Outreach: Conduct on-site visits to physician offices and healthcare facilities to present Primecare's hospice services and establish partnerships.
Community Outreach: Serve as the face of Primecare Hospice in the community by attending events, health fairs, and speaking engagements to raise awareness of hospice and palliative care services.
Marketing & Branding
Marketing Plan Development: Design, implement, and manage marketing initiatives to increase brand visibility and enhance the reputation of Primecare Hospice.
Market Positioning: Identify unique value propositions and communicate them effectively to internal and external stakeholders.
Brand Awareness: Lead efforts to promote brand recognition through targeted marketing campaigns, social media, and community engagement.
Operational Leadership
Data Analysis: Analyze past and current business development data to inform decision-making, identify trends, and develop actionable insights.
Collaboration: Partner with internal departments (clinical, quality, and administrative) to ensure alignment between business development and patient care delivery.
Executive Reporting: Provide regular updates to the Executive Director on growth metrics, referral trends, and business development initiatives.
Performance Management
Goal Setting: Set and track clear, measurable goals for referral growth, new partnerships, and increased patient census.
Performance Review: Conduct ongoing evaluations of business development strategies, making adjustments to improve outcomes.
Cross-Functional Support: Support the office staff with critical tasks, such as obtaining physician signatures, delivering IDG updates, and assisting with administrative follow-ups.
Job Conditions
The position is stressful in terms of meeting deadlines.
Physical activities will include, walking, sitting, stooping, standing, and lifting up to 25 lbs.
EQUIPMENT OPERATION
Must be able to use a computer, multi-line telephone, and other office equipment.
Company Information
Has access to patient medical records.