Director, Business Development
Company Overview
BrainWorks has partnered with a high-growth, founder-led digital marketing company serving the home services industry. Focused exclusively on HVAC, plumbing, electrical, roofing, tree care, and related trades, the organization has built a reputation for delivering measurable marketing performance. The company is now investing in a dedicated enterprise sales function to capitalize on the accelerating consolidation of the home services industry, targeting private equity-backed holding companies and national franchise organizations as strategic growth channels.
Job Summary
The Enterprise Sales Leader will own the motion of identifying, engaging, and closing enterprise relationships with private equity-backed home-services holding companies and national franchise networks. This is a true build role, requiring the person to help shape the sales motion from the ground up.
What You Will Do
- Map and prioritize PE-backed home-services holding companies that are actively acquiring brands across plumbing, HVAC, electrical, roofing, and adjacent verticals.
- Leverage your existing network to secure introductory conversations with decision-makers at the holding-company and portfolio level.
- Run early-stage discovery and positioning; bring Company leadership in for final-stage meetings and close.
- Help build the outbound motion from the ground up: define the target account list, develop the sequencing and messaging approach, and put the right tools and processes in place – then execute against it.
- Maintain a disciplined pipeline with clear stage definitions, next steps, and close probability at all times.
- Build presence and pipeline through in-person relationship development: industry trade events, association conferences, PE forums, and one-to-one meetings with key prospects.
- Provide Company leadership with direct market feedback on how the product and pricing land at the enterprise and franchise level.
- Represent the Company credibly with sophisticated buyers – PE principals, portfolio operating partners, franchise VP-level executives.
Who You Are
- A genuine network within the PE-backed home-services or multi-location operator ecosystem. You have had real conversations at the portfolio or holding-company level – not just read about it.
- Deep industry roots – relationships with operators, associations, and influencers across the home-services space that can open doors.
- Credibility at the executive and investor table. You can present, position, and hold a business conversation with a GP, operating partner, or VP-level operator.
- A track record of closing complex, consultative B2B deals with long sales cycles and multiple stakeholders.
- Self-directed pipeline discipline. You can build and manage a book of business without a playbook handed to you, while making full use of the enablement we provide.
- A strong communicator – written and verbal. You make the point clearly without jargon or 40-slide decks.
Nice-to-Haves
- Experience selling marketing services, software, or SaaS into multi-location operators or franchise groups.
- Familiarity with the home-services vertical – plumbing, HVAC, electrical, roofing, arborists, or adjacent trades.
- Background at a PE-backed company or in investment banking, M&A advisory, or business development.
- Prior experience building an enterprise sales function from an early or undefined stage.
- Active or past involvement with home-services industry organizations (PHCC, ACCA, ISA, RCI, or similar) – especially in a leadership or board capacity.
Must-Haves
- Experience selling marketing services, software, or SaaS into multi-location operators or franchise groups.
- Familiarity with the home-services vertical – plumbing, HVAC, electrical, roofing, arborists, or adjacent trades.
- Background at a PE-backed company or in investment banking, M&A advisory, or business development.
- Prior experience building an enterprise sales function from an early or undefined stage.
- Active or past involvement with home-services industry organizations (PHCC, ACCA, ISA, RCI, or similar) – especially in a leadership or board capacity.
Industry
- Marketing and Advertising
- Consumer Services
- Computer Software
Job ID
62115705879
Category
Industrial
Location
Remote