Director, - Business Analytics

Omnicom Media is seeking a data and analytics professional to drive strategic insights and solutions for clients.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive position.
• Ensure analytics efforts lead to clear, compelling, and actionable insights; construct insightful narratives using sophisticated analytics techniques.
• Partner with Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client needs and proactively develop solutions to address them.
• Ensure timely follow-through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling, and actionable insights through sophisticated analytic techniques.
• Recommend and implement research to aid in consumer insight gathering and strategic processes.
• Identify opportunities to continuously improve processes.
• Lead, mentor, and train managers and Associate Directors.
• Contribute to consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to clients to solve broad strategic marketing problems.
• Provide methodological support, coaching, training, and advice to direct reports and broader agency teams.
• Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing optimization.
• Lead and mentor direct reports by assessing capabilities, providing career growth roadmaps, and setting skill-building goals.

Requirements

• Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user-level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development skills: analytic skills, critical thinking, and clarifying strategic and operational issues related to data and analytics.
• Strong problem-solving skills to drive issues to resolution.
• Proven leadership ability and impactful client relationship experience.
• Stellar communication and presentation skills; ability to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues, prioritize work, conduct analysis, and manage projects (scope, budgeting, timing).

Qualifications

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable but not required.
• Candidates with experience working with quick service restaurant clients are preferred.
• Must be authorized to work for any employer in the United States.

Pay

$145,000.00 - $175,000.00 per year.

Schedule

Employees are required to work in the office for a minimum of three days a week, with potential for additional in-office days as directed by the agency or manager.