Director, Brand Strategy

About the role

The Director, Brand Strategy is the lead for uncovering breakthrough customer insights and translating them into marketing ideas for a major RFH client. This role is part of the brand strategy organization, and reports to the VP, Group Strategy Director. The Director will be an insightful and collaborative standout colleague who supports client priorities with deep research insights, a keen awareness of the competitive set, and an understanding of target audience needs and perspectives.

Responsibilities

• Synthesize market research to identify unique insights that will inspire and guide the development of innovative brand strategies marketing ideas
• Identify high-impact opportunities to drive brand growth
• Develop clear creative briefs with focused strategic insights and business rationale
• Manage the annual brand planning process
• Support in leading and facilitating workshops to generate new thinking and improved business strategies
• Build productive collaboration and enable successful teamwork across fields
• Remain on top of trends in healthcare, pharma and the medical industry
• Manage and mentor junior strategists/planners

Qualifications

• Bachelor’s degree required, preferably within business, advertising, marketing, communications, psychology, or related field. MBA a plus.
• At least 7 years’ experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or pharmaceutical company in a marketing role)
• Comfort with the oncology space or high science, HCP oncology experience not required
• Strong awareness of brand strategy frameworks and process, with the ability to create compelling recommendations to drive business objectives
• Familiarity with segmentation, analytics, and media research tools is a plus
• Exceptional customer insight skills and intuitive ability to understand audience motivations
• Ability to distill complex research into actionable insights
• An ability to integrate multiple perspectives
• Strong communication, writing, and influence skills
• An independent problem solver who works well in a collaborative, cross-functional environment
• Inspirational leadership style and a passion for pharmaceutical marketing

Pay

USD $106,780.00 - USD $170,937.00/Annually. Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.

Benefits

• Medical coverage, dental, vision, disability, 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off