Director, Brand Reach & Communications

The Opportunity

Grassroots Carbon is the leading grasslands restoration and soil carbon company in the United States. We are seeking a driven and creative Manager or Director, Brand Reach & Communications to own our narrative and dramatically expand our reach.

Strategy & Narrative

Build and own a multi-channel communications strategy with a clear roadmap across earned media, owned content, and social. Steward the Grassroots Carbon narrative — our position as the leader in delivering high quality, nature-based, carbon removal solutions, soil science, and ranching partnerships. Create a consistent communications calendar — not episodic campaigns. Earned Media: Pitch and place stories in national outlets (WSJ, Bloomberg, NYT, FT) and industry publications covering climate, agriculture, and carbon markets. Secure CEO features, interviews, and profiles with meaningful audience reach. Thought Leadership & Content: Write and place CEO bylines, op-eds, and essays for carbon buyers, investor, and policy audiences. Pursue podcast appearances and Substack relationships in climate, regenerative ag, and sustainability. Translate complex science into compelling narratives for non-technical audiences. Social & Digital: Own and grow LinkedIn with consistent, high-quality content. Identify and activate influencer relationships in agriculture, climate, and sustainability. Surface stories from science, sales, and rancher teams to fuel the communications pipeline. Support investor relations and regulatory engagement with polished, consistent messaging.

Requirements

• 5-8 years in communications, PR, journalism, or content strategy with a track record of national earned media placements
• Strong writer — op-eds, pitches, scripts, and social copy with equal facility
• Demonstrated ability to build sustained media momentum, not just one-time launches
• Background in journalism, climate/sustainability, or mission-driven startups preferred
• Familiarity with corporate sustainability, policy, or investment audiences is a plus
• Self-directed and entrepreneurial — sets strategy, owns execution, operates without a large team
• Genuinely aligned with Grassroots Carbon's mission in regenerative agriculture and soil carbon
• Willing to travel for media appearances, industry events, and ranch visits

Benefits

• Health insurance plan with $0 deductible and $0 co-pay
• Dental and vision insurance
• Flexible spending account option
• Open Paid Time Off Policy plus 9 paid holidays per year
• 401(k) savings plan
• Company-paid Life and AD&D coverage
• Educational materials and expenses to support continuing education opportunities

About Grassroots Carbon

Grassroots Carbon is the leading grasslands restoration and soil carbon storage company, partnering with landowners across 2+ million acres in 22 states to implement regenerative land management practices that restore grasslands, improve biodiversity and water quality, and draw down atmospheric CO2 into healthy soils. Notable partnerships include Audubon Conservation Ranching, Texas Agricultural Land Trust, Understand Ag, and Colorado State University's Soil Carbon Solutions Center. Corporate customers include Nestle, Microsoft, Shopify, Marathon Oil, H-E-B, Olipop, and Urban Villages. Grassroots Carbon is a portfolio company of Soilworks Natural Capital. We are proud to foster a workplace free from discrimination. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration. *No visa sponsorship is available for this position*