Director, Brand Influence, Advocacy & AI Discovery

For our client, we are seeking a Director Brand Influence Advocacy & AI Discovery to join the team of a leader in the Information Technology space. This role will drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $223,835 – $279,793 annually Responsibilities Define and execute the company’s long-term customer advocacy and AI discovery strategy Manage channel roadmaps for social media and PR/Communications Build and scale customer advocacy programs including reviews, references, and testimonials Develop a customer evidence engine to transform customer success into trusted digital assets Partner with Growth, SEO, and Content teams to advance Answer Engine Optimization (AEO) Increase the company’s visibility across AI-powered discovery platforms Lead employee and executive advocacy initiatives to amplify brand voices Qualifications 12+ years of experience in Brand Marketing, Customer Marketing, Community, Product Marketing, Growth Marketing, or Customer Advocacy Experience building and scaling advocacy or community programs within a B2B SaaS organization Strong understanding of Product-Led Growth (PLG) and customer-led growth strategies Experience building programs from scratch while scaling mature functions Exceptional cross-functional leadership and executive communication skills Strong analytical mindset with experience in defining KPIs and measuring business impact Benefits Top Performer Bonus program and/or Sales incentives Equity awards Competitive benefits package Role may require occasional travel for company events and collaboration Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.