Director, Brand Activation – Garnier Hair Color

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

Responsibilities

• Partner with Brand GM to develop brand GTM strategy & national activation calendar
• Develop brand activation plans including promo, display, retail media, etc.
• Develop brand elements of GTM kits and lead innovation day presentations
• Evaluate in-year brand performance and provide recommendations to category leaders and commercial leads to manage sell-out across customers
• Serve as primary voice of the brand for business development team and key account teams
• Represent voice of the customer across brand-driven conversations
• Analyze sales data, identify key trends and opportunities, and develop account-specific strategies to optimize sell-out and market share growth
• Provide input to Customer Marketing to ensure all customer activations align with brand visions and priorities
• Ensure brand visions are captured in wall strategy for Merch Ops
• Work with creative teams to ensure proper brand imagery on display and other customer-facing vehicles
• Collaborate with consumer promo team on promotional strategies and recaps

Benefits

• Competitive benefit package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid work policy (3 days in office, 2 days work from home)
• Flexible time off (Paid company holidays, paid vacation, vacation buy program, volunteer time, summer Fridays, and more)
• Access to company perks (VIP access to L’Oréal’s internal shop for discounted products, monthly mobile allowance)
• Learning & development opportunities for career progression (Unlimited access to e-learnings, lunch & learn sessions, mentorship programs, and more)
• Employee resource groups (Think tanks and innovation squads)
• Access to mental health & wellness programs

Pay

Salary range: $138,500 – $200,800 (The actual compensation will depend on a variety of job-related factors including geographic location, work experience, education, and skill level).