Director, B2B Performance Marketing

About the role

SHRM is seeking a dynamic individual to join our marketing and content team. The ideal candidate will have experience in developing and executing marketing strategies, managing content creation, and collaborating with cross-functional teams.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness and engagement
• Manage content creation across various platforms including social media, blogs, and email newsletters
• Collaborate with internal teams to ensure alignment on marketing goals and objectives
• Monitor and analyze marketing performance metrics to inform future strategy adjustments
• Stay current with industry trends and best practices in marketing and content management

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 5 years of relevant experience in marketing and content management
• Strong understanding of digital marketing tools and platforms
• Excellent written and verbal communication skills
• Ability to manage multiple projects simultaneously and meet deadlines

Qualifications

• Experience working in a fast-paced, results-oriented environment
• Proven ability to lead and mentor junior staff
• Strong organizational and project management skills

Skills

• Proficiency in Adobe Creative Suite
• Experience with SEO and SEM
• Knowledge of Google Analytics and other web analytics tools

Benefits

• Comprehensive benefits package including health insurance, retirement savings plan, and paid time off
• Flexible work schedule
• Professional development opportunities
• Work-life balance initiatives

Pay

$140,000 to $165,000 per year

Schedule

Full-time position