Director, B2B Performance Marketing

About the role

TEGNA Inc. (NYSE: TGNA) seeks a seasoned marketing leader to architect and optimize a scalable B2B marketing engine for a national media organization. The role involves overseeing the buildout of lead generation and CRM infrastructure, ensuring alignment among marketing, sales, and product teams.

Key Responsibilities

• Lead Generation Infrastructure: Build and scale a multi-channel lead generation pipeline, integrating digital campaigns, CRM, and analytics tools to drive qualified pipeline growth.
• CRM Implementation: Lead the configuration and rollout of an enterprise-level CRM, including data integration, workflows, reporting, and governance.
• Funnel Optimization: Design and continuously improve the end-to-end lead funnel — from prospect identification and segmentation to nurture programs and MQL conversion.
• Cross-Functional Partnership: Collaborate closely with engineering, product, sales, and data teams to ensure seamless system integrations and accurate attribution tracking.
• Measurement and Reporting: Define and operationalize marketing performance metrics, ensuring visibility into campaign ROI, lead quality, and conversion rates.
• Team Leadership: Manage and mentor a small team across marketing operations, automation, and analytics, fostering a culture of innovation, accountability, and excellence.

Qualifications

• 15+ years of progressive experience in B2B marketing, with success in efficient demand generation.
• Proven success in standing up or optimizing enterprise-grade CRM and marketing automation systems (Salesforce, HubSpot, Marketo, or equivalent).
• Experience driving a profitable and scaled B2B lead engine through organic, paid, and earned media.
• Strong technical fluency — able to translate between marketing, product, and engineering stakeholders.
• Deep understanding of lead lifecycle management, scoring, attribution, and nurture workflows.
• Prior experience in media, ad tech, or data-driven marketing environments strongly preferred.
• Exceptional analytical, organizational, and leadership skills, with the ability to drive cross-functional alignment and measurable growth.

Pay Range

$150,000 - $190,000 USD

Benefits

• Comprehensive benefits including medical, dental, vision, fertility, surrogacy, adoption assistance, disability, life insurance, and a 401(k) program with a company match.
• PTO and holiday benefits.

EEO Statement

TEGNA Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, family status, disability, or veteran status.

Recruiting Fraud Alert

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will come from a TEGNA email address or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information, or sensitive information such as social security numbers.