Director, Audience Experience and Automation
Description
The Pork Checkoff is seeking a Director of Audience Experience & Automation to shape digital content and communications. The role involves leading strategy and execution of audience experiences across digital channels, including web, email, landing pages, nurture journeys and audience engagement systems.
Key Responsibilities
Lead and improve audience engagement with Pork Checkoff content across digital channels.
Build connected journeys, enhance user experience and ensure relevant messages reach audiences at the right time.
Own or significantly contribute to audience experience programs, digital ecosystems or lifecycle engagement strategies.
Design and optimize nurture journeys, engagement pathways and audience systems across web, email and digital channels.
Develop standards for personalization, calls to action, audience flow and consistent engagement experiences across Communications initiatives.
Partner with the content team to activate organizational messaging within digital journeys and campaigns.
Support website strategy, digital experience modernization and future platform planning.
Use audience behavior, engagement trends and journey analytics to improve digital experiences over time.
Collaborate across teams to align audience experiences across digital and offline channels.
Requirements
Bachelor’s degree in Communications, Marketing, Digital Media, User Experience, Business or a related field.
8+ years of experience leading digital engagement, UX, lifecycle marketing or owned-channel strategies.
Experience owning or significantly contributing to audience experience programs, digital ecosystems or lifecycle engagement strategies.
Strong experience with HubSpot Marketing Hub Professional or Enterprise, including workflow architecture, audience scoring, lifecycle management and reporting.
Experience designing and optimizing nurture journeys, engagement pathways and audience systems across web, email and digital channels.
Strong understanding of UX methodology, journey mapping, information architecture and digital channel best practices.
Experience integrating HubSpot, CMS platforms and related technologies into scalable digital ecosystems.
Ability to use audience insights, engagement data and journey performance metrics to improve digital experiences.
Experience translating communications goals and organizational priorities into practical, audience-centered digital experiences.
Strong collaboration and communication skills, including the ability to influence decisions across teams.
Additional Experience
Experience leading or playing a key role in a website redesign, digital transformation or digital experience modernization project.
Experience building or configuring AI-powered engagement tools, such as HubSpot Breeze AI, OpenAI integrations or workflow orchestration platforms.
Familiarity with accessibility standards, including WCAG 2.1 or 2.2.
A demonstrated commitment to creating inclusive, accessible digital experiences.
Strong strategic communication, prioritization and organizational leadership skills.
Experience in agriculture, trade associations, membership organizations or other information-driven nonprofit environments.
Pay
Full-time starting salary range is $115,000 - $145,000.
Schedule
Preference will be given to candidates that can work a hybrid schedule (at least 3 days per week) in the Clive office, however remote candidates may be considered. Approximately 10-15% travel required.
Application Deadline
Application deadline is July 20th, however, we may speak to qualified candidates prior to the close date.
About the Organization
The National Pork Board is responsible for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management.
Equal Opportunity Employer
The National Pork Board is an equal opportunity employer and offers an exceptional benefits package and work environment.