Director, Brand Experience (Audience Strategy)

Overview

The Director, Brand Experience – Audiences leads the development of audience-first strategies and oversees the planning and execution of media campaigns across channels for a specific client. This person is a leader who contributes to audience strategy and planning and builds solid relationships with clients and internal teams across all levels and functions.

Responsibilities

• Translating client goals into actionable audience via data solutions, ensuring the effective use of data and technology to drive media and audience strategies
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Lead the team and day-to-day client interaction around data and audience signals and build, maintain, and grow client relationships and client business
• Leverage first-party, third-party, and platform data to enhance audience targeting, personalization, and overall campaign effectiveness
• Work with analytics and research teams to identify and apply findings and the investment and operations teams to ensure flawless implementation
• Analyze client’s audience strategies and work with internal groups to lead argument development
• Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are accomplished in a timely manner
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Qualifications

• 8+ years of experience in media, consumer research, insights or audiences
• Experience with a range of research methods: third-party desk research, custom quantitative surveys, qualitative work
• Understanding of current Adtech/Martech Ecosystems trends, privacy rules and regulations, research and test design, and 1P and 3P industry sources
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying media opportunities, presenting them to clients, and executing
• Experience using 3p data and 1p data to impact media and business goals
• Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes
• Portfolio management of paid media for a large brand
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments
• Experience with 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.)