Director, Analytics, Data and Audience Services

Key Responsibilities

• Lead the development of audience and data strategies for new business and organic growth opportunities.
• Partner with sales and account leadership to shape deal strategy, scope, and positioning.
• Define how data, segmentation, and analytics will be applied to achieve client objectives.
• Translate client business challenges into clear, actionable marketing and data solutions.
• Play a key role in RFP responses, proposal development, and pitch presentations.

Client Engagement & Thought Leadership

• Act as a senior subject matter expert in audience, data, and direct marketing analytics in client conversations.
• Lead discovery sessions to uncover client needs, data availability, and opportunity areas.
• Present strategic recommendations that connect data capabilities to measurable business outcomes.
• Build credibility with senior client stakeholders through clear, insight-driven thinking.

Audience Strategy & Data Application

• Identify Opportunities and Define frameworks to meet clients defined outcomes:
• What is the best Data and Audience Approach (1st Party or Acquisition audiences)
• Segmentation
• Test-and-learn strategies
• Measurement approaches
• Multi-Channel campaigns

• Ensure solutions reflect best practices in direct mail and data-driven marketing.

Analytics Framing & Interpretation (Pre-SOW)

• Establish the analytic approach and success metrics for proposed programs.
• Define how analytics will be used to:
• Define testing criteria
• Measure performance
• Inform optimization
• Demonstrate ROAS

• Translate analytic concepts into clear, client-friendly narratives during the sales process.
• Ensure proposed analytic solutions are aligned with business goals and operational feasibility.

Cross-Functional Solution Alignment

• Collaborate with internal teams (analytics, data, media, production) to ensure proposed solutions are:
• Feasible
• Scalable
• Differentiated

• Align data strategy with Quad’s broader media, creative, and production capabilities.
• Ensure clarity between what is proposed and what can be delivered.

Go-to-Market & Capability Development

• Help shape how Quad positions audience data and analytics within Direct Marketing offerings.
• Contribute to development of Sales enablement materials, case studies, and solution frameworks
• Stay current on trends in Direct marketing and CRM, Audience data and identity, and Privacy and regulatory considerations