Director, Analytics

About the role

Zeno Group is a fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients.

Responsibilities

• Develop measurement strategies and analytics frameworks that align with client objectives, business priorities and communications goals.
• Lead integrated analytics programs across paid, earned and owned channels, translating complex data into actionable insights and strategic recommendations.
• Oversee the development of dashboards, reports and visualizations that clearly communicate performance and support data-informed decision-making.
• Partner with strategy, creative, media and account teams to integrate analytics into communications planning and campaign optimization.
• Identify new measurement approaches, technologies and methodologies that strengthen analytics capabilities and improve client outcomes.
• Mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Support business development efforts by helping identify new opportunities, communicating the value of analytics and contributing to the continued evolution of Zeno's analytics practice.

Requirements

• 6+ years of experience in analytics, marketing analytics, communications measurement, paid media analytics or related fields within an agency, consulting or client-service environment.
• 2+ years of experience leading or mentoring team members.
• Strong understanding of paid, earned, owned and social media measurement.
• Advanced proficiency with Tableau, Looker Studio, Power BI or similar data visualization platforms.
• Strong Excel skills with experience working across large or complex datasets.
• Experience building client-ready presentations and communicating findings to senior stakeholders.
• Experience with statistical analysis, attribution modeling or advanced analytics methodologies.
• Familiarity with AI-enabled analytics tools, workflow automation or emerging measurement technologies.
• Experience contributing to analytics innovation, thought leadership or business development initiatives.

Qualifications

• Collaborative mindset with a passion for continuous learning, innovation and helping clients make smarter decisions through data.

Skills

• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and priorities.
• Proficiency in data analysis software and tools.
• Experience with digital marketing and communications platforms.

Benefits

• Pay Range: $105,000 - $120,000 USD/yr.
• Health, dental, and vision insurance with prescription plans.
• Short and long-term disability coverage.
• Be Kind to Your Mind program focusing on mental health.
• Employee resource groups for community building.
• Flexible vacation, paid holidays, and self-care days.
• 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance, and access to a certified financial coach.
• ZenoFit program providing a monthly allowance for personal activities.

Pay

The pay range for this role is $105,000 - $120,000 USD/yr., with the exact position within the range determined by various factors including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.

Schedule

Not specified.

Location

Not specified.