Director, Analytics

Responsibilities

• Lead end-to-end analytics implementations: GA4, Google Tag Manager (including server-side tagging), data layer architecture, and conversion tracking.
• Design and build reporting and dashboards (Looker Studio, BigQuery, and equivalent BI tools).
• Develop attribution models and measurement frameworks that tie organic, content, and PR efforts to business outcomes.
• Serve as the analytics authority on client calls — presenting insights, fielding questions, and guiding strategy with confidence.
• Partner with GEO, SEO, content, affiliate, paid social and PR teams to instrument campaigns and prove impact.
• Ensure privacy and consent compliance (consent mode, data governance) across implementations.
• Set the standards, processes, and deliverable templates for a scalable Analytics practice.
• Scope and price new analytics engagements alongside the Growth team.
• Use our Analytics infrastructure with historical data to help develop differentiated content strategies for the Siege Media brand.

Requirements

• 7–10 years in marketing or web analytics, with a mix of agency and/or in-house experience.
• Dedicated experience using AI to build analytics dashboards/scaled recommendations, including but not limited to Claude artifacts for reporting and agentic workflows.
• Deep, hands-on GA4 and GTM expertise, including server-side tagging and data layer design.
• Strong SQL and experience with BigQuery and BI/visualization tools (Looker Studio or similar).
• Proven attribution modeling and measurement strategy chops.
• Demonstrated client-facing presence — you can lead a call, not just join one.
• Ability to translate technical data into clear, strategic recommendations a CMO understands.
• Familiarity with privacy regulations and consent management.

Skills

• Strong comfort using AI tools like Claude to drive analytics recommendations and scale your impact at an organization.
• Experience measuring SEO/content/GEO performance, or exposure to AI search analytics.

Benefits

Full benefits for employees include 100% health/dental/vision, 401(k) matching and unlimited PTOL.

Location: Remote-friendly, with a preference for Austin, TX or a willingness to travel for periodic team gatherings.