Director, Analytics

Overview

The Director, Analytics will play a pivotal role in shaping the future of the team, focusing on business intelligence and data-driven solutions that enhance marketing performance and understanding of consumer and healthcare professional (HCP) insights.

Responsibilities

• Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the level of quality in communications and deliverables for the entire team that serves on your client's behalf.
• Work throughout the year with internal and external (client team, partner agencies/consulting groups) partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
• Carefully manage the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
• Synthesize the data available into insights about the success of our programs in redefining the behavior of our target audience (healthcare professionals, patients/prospects or a combination of the two) while finding opportunities for program optimization and enhancement.
• Be a strategic consultant using the insights as the foundation for presentations, reports, assorted client results in either a face-to-face or virtual setting.
• Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise.
• Understand client needs and internal operations to achieve success for the client and team.
• Provide strategic review of your team's work to ensure results are on time, data cleanliness & clean presentation of story is presented, and overall, of high quality.
• Collaborate with people across the organization, affect positive change, understand competitive offerings, identify needs to get projects moving and keep them moving forward with our teams.
• Independently provide POV for clients or our teams, while sourcing or researching any needed information to inform decision-making in consideration of business rules.
• Manage a team, teaching process and providing a growth path for direct reports while managing their workload for success.
• People & Team Development: Manage and mentor Analytics Associate Directors, Managers and Senior Analysts, focusing on building the team’s capabilities, especially around large data analysis, measurement, and data visualization.
• Prepare the team for eventual direct reports and play a key role in the team’s growth, which will align with new brand initiatives and internal shifts.
• Participate in talent recruiting and retention efforts, focusing on upskilling the team to address gaps in HCP experience and pharma knowledge.
• Foster a culture of continuous learning and collaboration within the team, with an emphasis on capability-building and teaching.
• Practice Development: Enhance and refine formal frameworks and methods to address client strategies, particularly in integrating physician-level data and healthcare insights.
• Collaborate across a broad range of agency collaborators, including business intelligence, media, content, engineering, and planning, in the development and refinement of capabilities.
• Lead capability-building efforts within the team, sharing expertise in large datasets, measurement techniques, and technical skills like Python, SQL, and Excel.
• Drive forward-thinking analytics across the organization, using insights to guide operational transformation.
• Manage prioritization and allocation of resources across projects and teams, especially those involving healthcare and pharmaceutical data.

Qualifications

• 8 to 10 years of experience in data/analytics consulting or quantitative marketing/analysis (healthcare, Pharmaceuticals or life sciences experience)
• 5-6 years of client-facing/consulting experience with a focus on healthcare or pharma, and 2-4 years of management experience.
• Literacy of business intelligence software such as Datorama, Tableau, Power BI, Adobe, Google, etc.
• Proven ability to lead and grow analytics teams, develop strategic client solutions, and influence senior decision-makers.
• Degree in marketing, statistics, mathematics, or economics. An MBA or advanced degree is a plus.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $135,375.00 - USD $216,684.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/13/2026.