Director, AI Operations & Marketing Transformation (Remote)
About the role
The Director of AI Operations & Marketing Transformation will drive the transformation of CrowdStrike's marketing organization towards an AI-enabled, workflow-driven model. This role will be a strategic partner to the VP of Marketing Excellence & Transformation, working closely with the CMO and the Machine Learning Team (MLT).
Responsibilities
Define the future of marketing work at CrowdStrike - how roles evolve, how skills shift, how ways of working change as AI becomes the default.
Provide strategic leverage to the VP - stakeholder management, executive communication, cross-functional alignment.
Own the operational layer of AI-powered marketing — agent performance, workflow reliability, output quality, and cost efficiency across all agentic systems.
Design and manage human-AI workflows — define where agents operate autonomously, where humans are required in the loop, and how handoffs work at each stage of the content supply chain.
Own AI governance for marketing - establish decision rights for how AI operates across marketing: what runs autonomously, what requires human approval, which models and data are sanctioned (or recommended), and how new end-to-end use cases get greenlit.
Build the evaluation and feedback infrastructure — systematic quality loops that make agents measurably better over time, not just "good enough at launch."
Manage prompt architecture, memory systems, and context strategies — the invisible layer that determines whether AI outputs are generic or genuinely useful.
Monitor and optimize platform economics — token usage, model selection, throughput vs. quality tradeoffs, and cost-per-output metrics that prove ROI.
Build the operational playbooks that allow non-technical marketers to run AI workflows confidently — reducing dependence on you over time, not increasing it.
Lead rollout and adoption - of new AI-enabled end-to-end workflows across marketing teams, building trust and helping teams change how work actually gets done.
Own change management — identify resistance patterns, build advocates, create proof points, and systematically convert skeptics into champions through demonstrated value.
Train and optimize AI agents — work directly with the platform to improve agent outputs through better prompts, memory tuning, quality standards, and feedback loops.
Guide the technical build from a strategic perspective — you don't write the code, but you shape what gets built, why, and in what order.
Measure and prove impact — build reporting and adoption metrics that track adoption, workflow outcomes, and business outcomes. Make the case with data, not anecdotes.
Help ensure transformation sticks by combining technical understanding, operational follow-through, and strong cross-functional partnership.
Requirements
15+ years in strategy, consulting, or marketing transformation, or similar cross-functional builder-operator roles - you have been the person driving change, not just advising on it.
Deep marketing knowledge - you understand how campaigns work, how content gets created, how demand gen operates, and where the friction lives. You either have been a marketer or have worked so closely with marketing teams that you think in their language.
Demonstrated experience leading organizational transformation - you've taken an org (or a significant part of one) from "the old way" to "the new way" and made it stick. You can point to the before and after.
Change management expertise in practice, not theory - you have overcome resistance, built coalitions, created advocates, and helped teams adopt new ways of working.
Strategic storytelling ability - you can build a narrative that resonates with senior leaders and translate that same narrative for frontline teams.
Strong technical fluency with AI/agentic systems - you can work directly with AI tools (Claude Code-level proficiency minimum), understand what agents can and can't do, and have credible conversations with engineering about feasibility and priorities.
Product thinking - you can identify user pain points and opportunities, prioritize effectively, and help shape what should be built next and why.
Executive presence and strong communication skills - you can hold a room with senior leaders, earn trust quickly, and simplify complex workflow and systems concepts for different audiences.
Comfort with ambiguity and a builder-operator mindset - you are comfortable creating the first version, learning quickly, and turning it into something repeatable while helping define the playbook as you go.
Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.
Qualifications
Experience in management consulting (BCG, McKinsey, Bain, or equivalent) with a focus on marketing/commercial transformation or operating model design.
Prior role as a marketing leader (Director+) who has also been on the transformation/ops side — you've seen both sides of the table.
Experience with AI-powered marketing tools or platforms — not just using them, but driving their adoption across teams.
Experience building and scaling teams — while this role starts as an IC, it has a path to leadership. Prior people management experience signals readiness.
Familiarity with agentic AI, LLMs, and prompt engineering beyond basic usage — you understand the architecture, not just the interface.
Experience with skills-based organization design or workforce transformation — thinking about how roles, skills, and career paths evolve.
Benefits
Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe