Director, Marketing AI Transformation

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme. Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces differences and creates an atmosphere where all employees thrive.

About the Role

The Director, Marketing AI Transformation will serve as the driving force behind the adoption and scaling of AI technologies across the marketing organization. This individual will bridge senior leadership, marketing teams, and cross-functional stakeholders, ensuring AI tools and strategies align with the company's broader business objectives. By identifying high-impact use cases, fostering a culture of AI literacy, and championing responsible AI practices, this leader will position the company to achieve operational excellence and innovation in marketing. In addition to leading adoption efforts, this role will establish and chair a cross-functional Marketing AI Council to guide the strategic and cohesive implementation of AI within marketing.

Responsibilities

• Collaborate with CMOs, VPs, and team leads to identify and prioritize AI-driven marketing use cases that deliver measurable business value.
• Pilot initiatives that demonstrate the potential of generative AI in improving efficiency, personalization, and ROI across marketing campaigns.
• Establish and lead a Marketing AI Council composed of cross-functional leaders and contributors to guide the marketing team’s AI strategy.
• Ensure the Council operates as a hub for ideation, oversight, and alignment on AI adoption efforts, shared learning, facilitating discussions, and documenting outcomes.
• Develop AI governance frameworks and usage guidelines in collaboration with the Council to address ethical, operational, and security considerations.
• Represent marketing’s best interests on the corporate IT-led AI Council and share best practices and learnings across the organization.
• Lead the development of AI literacy programs, including training for marketers at all levels on tools, ethical considerations, and best practices.
• Drive cultural and behavioral change by inspiring teams to embrace AI as a tool for creativity and efficiency.
• Create a robust communication plan to share wins, lessons learned, and insights from pilot projects.
• Act as an influencer and thought leader, working with cross-functional teams and stakeholders to build buy-in for AI adoption.
• Foster relationships with key executives and managers to overcome resistance and address concerns.
• Develop and track KPIs to measure the impact of AI tools on marketing performance, such as cost savings, time-to-market, and content quality.
• Regularly present updates and insights to the CMO and other senior leaders.

Requirements

• 10+ years in marketing, with experience across multiple functions such as content creation, demand generation, analytics, and brand strategy.
• At least 5 years in a management or leadership role with a focus on change management and cross-functional collaboration.
• Familiarity with AI tools like generative AI platforms, marketing automation systems, and data analytics tools.
• Understanding of the AI adoption curve and best practices for scaling AI in large organizations.
• Proven ability to lead initiatives without direct authority by influencing across organizational levels and functions.
• Experience in founding or leading councils, task forces, or similar collaborative bodies to drive strategic initiatives.
• Bachelor’s degree in marketing, business administration, or a related field (MBA or advanced degree preferred).

Ideal Candidate Attributes

• Deep Curiosity and Enthusiasm for AI: Forward-thinking mindset and passion for exploring how AI can transform marketing’s impact on the business.
• Exceptional Communication Skills: Ability to articulate complex AI concepts in simple, compelling terms and engage diverse audiences.
• Strong Organizational Skills: Adept at managing multiple pilot programs, strategic initiatives, and cross-functional collaborations.
• Proven Leadership and Influence: Leads by example, fostering trust and collaboration across teams and levels of the organization.
• Strategic and Results-Oriented: Balances a strategic mindset with a focus on execution, delivering measurable outcomes.
• High Adaptability and Resilience: Demonstrates flexibility and resilience in navigating ambiguity and driving transformation goals.
• Commitment to Ethical AI Practices: Champions responsible AI, ensuring adoption aligns with ethical guidelines and safeguards brand reputation.
• Collaborative Team Builder: Skilled at assembling and nurturing cross-functional teams, fostering a culture of experimentation and innovation.