Director, AI GTM Strategy & Innovation

What You'll Do

• Define AI-native GTM opportunities across GenStudio, Firefly Enterprise, and Adobe Brand Intelligence, from new solution categories to enterprise sales motions and partner-led offerings
• Translate market, customer, and competitive insight into product and GTM requirements
• Partner with Product and Engineering so roadmap priorities reflect enterprise adoption, customer value, and how the motion scales
• Build co-innovation models with AI model providers, hyperscalers, systems integrators, and strategic customers
• Lead customer-backed validation through design partner programs, early access, and executive discovery
• Align Product, Sales, Marketing, Customer Success, Partnerships, Legal, and Finance around the highest-priority AI growth bets, and write the investment cases that drive clear go/no-go calls

What You'll Bring

• 10+ years across GTM strategy, enterprise SaaS, AI, business development, product marketing, or digital transformation
• Deep command of generative AI, agentic AI, enterprise software, marketing technology, or content supply chain transformation
• A track record of turning emerging market and customer insight into product, partnership, or GTM strategies that scale
• Strong commercial instincts across enterprise buying motions, sales execution, pricing, packaging, adoption, and value realization
• Direct influence on product roadmap and cross-functional investment decisions at the executive level
• Executive communication that simplifies complexity and lands a sharp strategic narrative
• Comfort operating in ambiguity, building structure, and driving alignment across senior stakeholders