Director, GTM Strategy — Multi-Platform Initiatives & Market Scale

About the role

iHeartMedia is seeking a Director to translate our largest enterprise partnerships, 360 initiatives, and multi-platform programs into scalable market offerings. This role will lead GTM strategy for national initiatives, build the Market Scaling Engine, and ensure consistency and guardrails across markets.

Responsibilities

• Translate National Initiatives into Scalable Market Offerings
• Lead GTM strategy for iHeart’s largest multi-platform initiatives
• Convert high-level concepts into modular, market-ready playbooks
• Create frameworks for initiatives to scale across local markets, regional clusters, and national accounts
• Ensure flexibility while maintaining consistency and guardrails
• Lead GTM strategy from concept through roll out
• Deliver practical, sales-ready tools including one-pagers, playbooks, FAQs, and pitch guidance
• Cross-functional integration with Programming, Sales, Marketing, Finance, Legal, Operations, and Research
• Work with Revenue Operations to set clear pricing frameworks, guardrails, and approvals
• Act as the single point of accountability for packaging decisions, tradeoffs, and escalations
• Manage feedback loops from the field into future GTM development

Requirements

• 8+ years in GTM strategy, sales strategy, commercial operations, or product marketing
• Proven experience scaling multi-market or national-to-local initiatives
• Strong understanding of how local and national sales teams operate differently
• Experience working cross-functionally with programming, sales, and marketing teams
• Ability to simplify complex ideas into repeatable frameworks
• Media, audio, or entertainment experience strongly preferred

Qualifications

• Experience in team and project management for mid-sized projects
• Ability to recognize and mitigate risk
• Confidence to solve complex problems using multiple sources of information
• Growth mindset and desire for continued knowledge sharing and learning
• Understanding of impact of your own decisions
• Comfort acting as a trusted advisor for colleagues with less experience
• Ability to manage complex and confidential information and to influence others to build consensus across all levels

Skills

• Strong communication and presentation skills
• Ability to work independently with minimal guidance
• In-depth knowledge of key business drivers and how this impacts your team
• Ability to identify new opportunities for continued improvement across business

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

Pay

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data. Range: $104,000 - $130,000

Schedule

Regular Time

Location

New York, NY: 125 West 55th Street, 10019