Director, Ads Strategy & Analytics, Go-To-Market

About the role

We're seeking a strategic, analytical, and product-minded leader to shape the future of our Ads platform. This role sits at the intersection of Product, Sales, and Strategy, and will play a critical role in defining how advertisers plan, launch, and optimize campaigns on our platform.

Responsibilities

• Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact.
• Lead large cross-functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes.
• Partner closely with product, sales, and other cross-functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery.
• Analyze & translate data into actionable insights that influence product development and go-to-market strategy.
• Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results.

Requirements

• Structured Problem Solver: Excels at bringing structured thinking to complex problems, breaking down ambiguous problems into actionable frameworks.
• Data Driven: Strong analytical skills, including experience with SQL and data-driven decision making.
• Strong Operator: Comfortable owning workstreams end-to-end, managing multiple priorities, and driving execution in fast-paced environments.
• Commercially Minded: Understands revenue dynamics and how product decisions translate into sales impact and growth.
• Influential Communicator: Builds alignment across stakeholders, communicates clearly at all levels, and drives decisions without direct authority.

Minimum Requirements

• 10+ years of experience, including in consulting, ads strategy/go-to-market, or related roles.
• Deep understanding of digital advertising platforms (e.g., Google, Meta, Reddit, retail media networks).
• Proven ability to operate in ambiguous environments and define strategy from first principles.
• Experience in working collaboratively and influencing stakeholder teams to drive results without direct authority.
• Strong communication and stakeholder management skills, with the ability to influence at senior levels.

Preferred Requirements

• Experience with SMB advertisers.
• Familiarity with retail/CPG industry.
• Experience in working with product/tech teams and sales organizations.