Director, Activation

Responsibilities

• Be the main contact for RFP responses
• Lead creative briefings and collaborate with others
• Review concepts with the necessary teams, create campaign elements, confirm production budgets, and help with presentations when needed
• Develop and package proactive marketing opportunities tied to show IP and cultural events utilizing insights, research, and social platform expertise
• Lead all parts of activation for your marketing programs after the sell-in
• Manage agency and client partners
• Work with the Creative team and other channel teams to produce and deliver content
• Manage timelines and prepare pre-production materials
• Represent client needs on set while overseeing the campaign launch
• Work together with media activation and cultural intelligence teams on reporting
• Work with the channel teams to understand their production plans and needs
• Collaborate on sponsorship opportunities during shows and at other times
• Show points then help prepare sales materials to pitch these opportunities
• Identify best practices to apply to the team’s day-to-day efforts
• Mentor coordinators and assistants

Qualifications

• Bachelor’s degree
• 8 + years’ experience in publisher, integrated marketing and/or agency experience
• Creative writing skills in addition to excellent oral and written communication skills
• Unique balance of disciplined strategic thinking and creative passion
• Ability to manage both up and down
• A wizard in Microsoft PowerPoint, Excel and Word
• Well-organized, detail-oriented, ability to prioritize and multi-task
• A problem solver attitude and the desire to tackle projects with the gusto of a startup employee
• Impeccably high standards for quality work