Commercial Activation Director

Job Summary

The Commercial Activation Director transforms strategy into execution by activating Purple's commercial operating system across the marketplace. By connecting Innovation, Marketing, Revenue Operations, and Sales, this role ensures every innovation is supported by compelling proof, every commercial message is retailer-ready, every retailer has the tools to strengthen consumer belief, and every commercial initiative contributes to creating retailer champions and profitable retailer growth.

Primary Responsibilities

• Transform Innovation and Marketing initiatives into commercially executable programs that enable the sales organization to confidently communicate Purple's value proposition to retailers.
• Develop commercialization plans that connect product innovation, consumer demand, retailer opportunity, and sales execution into one cohesive selling strategy.
• Own the activation of Purple's Belief Framework, ensuring our commercial organization consistently communicates why Purple wins and why retailers should champion the Purple brand.
• Coordinate And Manage Consumer Proof Packs, GelFlex Grid Proof Packs, Competitive Proof, Product Launch Messaging, Retail Selling Stories, Commercial Battlecards to ensure every commercial asset strengthens belief in GelFlex Grid and supports consistent messaging across all customer-facing teams.
• Provide the sales organization with the commercial tools, messaging, training, and proof required to confidently sell Purple's innovations.
• Partner directly with retailer marketing organizations to help retailers invest in the Purple brand and strengthen consumer belief in GelFlex Grid.
• Collaborate with Purple Marketing and retailer marketing teams to develop joint marketing initiatives, promotional campaigns, merchandising strategies, digital assets, and launch programs that consistently reinforce Purple's commercial strategy.
• Provide retailers with the consumer insights, proof, creative assets, and commercial rationale needed to confidently invest in Purple and activate the brand within their own organizations.
• Serve As The Commercial Connector Across Innovation, Marketing, Revenue Operations, Sales Enablement, Wholesale Sales, ensuring commercial messaging remains consistent from product development through retailer execution.
• Coordinate commercialization timelines, launch readiness, and activation plans that align every function around one commercial strategy.

Success Measures

• Speed and effectiveness of product commercialization
• Adoption of Proof Packs and commercial activation tools
• Sales readiness for product launches
• Retailer marketing participation
• Commercial messaging consistency
• Sales confidence in innovation storytelling
• Retailer engagement and advocacy
• Increase in retailer champions
• Increased consumer belief in GelFlex Grid

Benefits And Perks

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Awesome Purple Products

Why Work at Purple?

• Make your mark: We value innovative thinking.
• Gain unique experience: Be a part of one of the fastest growing companies in Utah!
• Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.