Director, Accounts

About the role

MV Digital Group is seeking an Account Director to join their growing team. The Account Director will manage and execute complex client accounts, owning paid media strategy, campaign execution, reporting, and media spend. They will work closely with internal media and strategy teams to plan, launch, and optimize digital campaigns, and serve as a primary contact for senior client stakeholders.

Responsibilities

• Act as a subject matter expert with offering strategic thought leadership to build and execute strategic paid digital campaigns that are sophisticated, measurable, and actionable on key client engagements
• Analyze clients’ digital strategies, lead strategic ideation sessions and partner with internal groups to create and deliver outcomes-focused solutions
• Maintain an in-depth knowledge of current events, trends and changes within the digital space, and be able to incorporate this into best practices and recommendations into digital strategies for clients
• Create and articulate strategic narratives for new business pitches, internal teams and existing client engagements that delivers innovative, creative work to clients by advising on:
• Designing strategies to move our targets and advance our client outcomes
• Current tactics in audience segmentation and digital targeting
• Data analysis to drive online advertising strategy and campaign measurement
• Drive full funnel multi-channel audience engagement across social media, online/digital, video, email, web, and mobile platforms
• Apply your experience to elevate strategic thinking across the organization
• Collaborate closely with a team of strategists to consistently deliver strategic solutions that meet agency standards
• Identify and execute opportunities to scale and grow existing accounts through strategic upselling and cross-platform expansion

Requirements

• Bachelor’s degree or equivalent experience in advertising, marketing, business, or similar area
• Minimum 5 years of experience in digital planning/strategy with progressive levels of responsibility, agency experience is a plus
• Deep experience leading, managing and optimizing political campaigns
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Proven ability to strategically plan digital initiatives that align with clients’ strategic goals, KPIs and outcomes across a varying range of digital campaign budgets
• Expert level knowledge of paid advertising tactics, including but not limited to paid search, programmatic display, social, and video channels - In platform knowledge and campaign execution experience required
• Experience in marketing automation, conversion rate optimization, and advanced audience targeting
• Solid understanding and deep experience across the digital marketing industry with the ability to identify and execute emerging trends
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills

Qualifications

• Strong background in political and advocacy-based paid media strategy and execution
• Experience in public affairs, education, policy, labor, nonprofit, and corporate branding initiatives

Skills

• Strategic thinking
• Client relationship management
• Media planning and buying
• Analytics and data-driven decision making
• Project management
• Team collaboration

Benefits

The base salary for this position ranges from $90,000 to $105,000 per year, with additional incentives bringing the total potential compensation to $108,000 to $125,400 per year.

Pay

$90,000 - $105,000 per year

Schedule

Full-time