Director, Account Planning

Overview

Account Planning (aka, Brand Planning) at Digitas Health is focused on uncovering insights that build brand strategy and inspire creativity. As integral partners on multi-functional teams, Planners collaborate with creative and engagement strategy partners to shape the brand vision and experience.

Responsibilities

• Developing insights to unlock brand opportunities through research, analysis and strategic thinking

• Creating briefs and delivering briefings that inform and inspire creativity

• Collaborating with clients and partners to identify brand growth opportunities and solve consumer/customer challenges

• Assessing brand and creative performance through primary and secondary research along with data analytics

Qualifications

• At least 8 years’ experience working in marketing and/or strategic services organizations – e.g., general advertising agency account planning group; marketing consultancy, management consulting firm; brand strategy firm

• Brand strategy experience on large, complex franchise brands or brand portfolios

• Qualitative and quantitative research experience and expertise

• Proven skills in uncovering and implementing consumer/customer insights

• Exceptional writing, communication and influence skills

• Ability to work independently and collaboratively across large, multi-functional teams

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.