Jobs · Marketing · North Carolina

Director Access Marketing and Reimbursement Strategy

Grifols · North Carolina, United States · 2 wk ago
Marketing$165k–$215k/yrFull-time

About the role

The Associate Director/Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.

Responsibilities

  • Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
  • Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment
  • Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
  • Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
  • Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
  • Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
  • Liaise with field teams and account leads to support execution in priority segments
  • Partner with HEOR and clinical teams to integrate evidence into messaging
  • Lead competitive access positioning analysis to inform strategy and messaging
  • Support communication and training initiatives across internal stakeholders

Qualifications

  • Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
  • Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
  • Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
  • Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
  • Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority

Education

  • Bachelor’s Degree

Experience

  • Bachelor’s Degree, 8+ or more years’ experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access

Pay

Up to 20 percent travel
The estimated pay scale for Associate Director/Director Access Marketing and Reimbursment role based remotely or in Research Triangle Park depending on candidate location, is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in up to 30% of the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, life insurance, PTO, paid holidays and up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression.

Schedule

The position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.

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