Sr Director Market Access Strategy, Access Optimization

About the role

The Sr Director of GSK Market Access Strategy is a highly visible position within GSK US Market Access as well as Therapeutic Area Business Units, reporting to the Vice President US Market Access Strategy.

Responsibilities

• Act as the overall lead for market access strategy bringing key learnings to Brand teams and representing the franchise as part of the market access and therapeutic specific brand leadership teams to ensure consistency of approach in setting and executing access strategy for GSK products
• Collaborate across Market Access on the development of strategic access plans for in-line brands, new assets, pipeline products inclusive of access landscape development, access customer segmentation, payer strategy, organized customer contracting and channel strategy, pricing, distribution, and value proposition development
• Lead the development of Launch MA strategy and launch plans for specific GSK assets, bridging the gap between pipeline support and launch/in-line support
• Communicate access specific strategies to internal business partners to influence brand specific access resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities
• Shape access strategies to the evolving healthcare landscape inclusive of policy changes, payment reform, and evolving provider dynamic and account for current dynamics inclusive of 340B, IRA, MFN, ACIP, and other external factors
• Lead development of access strategy and execution plans across payers, organized customers, ACIP, and other access-influencing organizations for the ongoing support of the portfolio strategic imperatives in collaboration with MA colleagues
• Champion priority access initiatives with meaningful impact to the business to commercial leadership and clearly communicate access strategy upwards to Sr. Leadership
• Collaborate with Market Access Strategy counterparts to share learnings across business units that will drive franchise success
• Accountable for seeking cross-functional and field team input into access strategy and serve as business unit primary point person for the account management and brand teams
• Leverage understanding of the competitive landscape to anticipate and pre-empt future competitor moves and ultimately develop and own the near-, mid-, and long-term market access strategy, including strategic choices required to optimize access, brand growth, financial performance, and customer pull-through
• Develop, recruit, and retain the best people and be accountable for development plans and employee engagement

Qualifications

• Bachelor’s degree (Marketing, Finance, Pharmacy or Public Health preferred)
• 7+ years of US Commercial Market Access experience
• 5+ years with Pharmacy and Medical product experience
• 3+ years of People Management Experience