Direct Response Manager

Key Responsibilities

• Direct Mail Management
  • Lead end-to-end execution of direct mail campaigns, including planning, production timelines, vendor coordination, and quality assurance.
  • Provide historicals to help drive creative development effectiveness.
  • Manage relationships with printers, mail houses, and other external partners to ensure timely and cost-effective delivery.
  • Evaluate new partners and supporting partner evaluation.
• Performance Analysis & Optimization
  • Analyze campaign performance, response metrics, and ROI to identify trends and actionable insights.
  • Develop & implement testing strategies (A/B tests, creative tests, offer tests) to continuously improve channel performance.
  • Prepare regular reporting dashboards and present findings to internal stakeholders.
• Budget & Project Management
  • Own direct mail budget planning, forecasting, and ongoing budget tracking.
  • Ensure campaigns stay within budget while maximizing efficiency and impact.
  • Maintain detailed project timelines and documentation to keep cross-functional teams aligned.
• Cross-Channel Collaboration
  • Partner with the email marketing team to support integrated direct response strategies.
  • Leverage learnings from email and other channels to inform direct mail optimization.
  • Contribute to broader marketing initiatives that support customer acquisition, retention, and revenue goals.

Qualifications

• 4-7+ years of experience in direct response marketing, with a strong focus on direct mail.
• Proven experience managing production workflows, vendor relationships, and campaign timelines.
• Strong analytical skills with the ability to interpret data, identify insights, and make recommendations.
• Familiarity with email marketing platforms, best practices, and performance metrics.
• Excellent organizational skills and attention to detail.
• Able to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and collaboration skills.

Preferred Skills

• Experience with CRM systems, marketing automation tools, or customer data platforms.
• Knowledge of postal regulations and direct mail production processes.
• Background in consumer marketing, financial institutions, or highly regulated industries.
• Experience using Tableau.