Direct Response 101

Pricing

• $125 Members
• $150 Nonprofit Nonmembers
• $175 Partner Nonmembers

Agenda/Speakers

• 8:30 – 9:00 AM – Registration
• 9:15 – 10:00 AM – Audience Identification and Strategy, Steve Abrahamson, National Audubon Society
• 10:00 - 10:05 - Break
• 10:05 -10:50 AM – Mapping Donor Journeys, Amy Sukol, Lautman Maska Neill & Co
• 10:50 – 11:00 AM – Break
• 11:00 – 11:45 AM – Designing Effective Tests, Jessica Harrington, The Harrington Agency
• 11:45 PM – 12:30 PM – LUNCH
• 12:30 – 1:15 PM – Crafting a Compelling Message, Karin Kirchoff, K2D Strategies
• 1:15 PM – 1:20 PM - Break
• 1:20 – 2:00 PM – Engage/Execute, Measure & Learn, Luke Franklin, ASPCA
• 2:00 - 2:40 PM - Soup to Nuts Direct Mail Production, Michelle Johnston, Production Solutions, Jeff Thomas, RWT Production
• 2:40 – 2:45 PM – Break
• 2:45 – 3:25 PM – Digital Marketing Basics, Lindsay Marino Long, Faircom NY, Maïca Bhatt and Jessica Teal, Teal Media
• 3:30 – 3:35 PM – Break
• 3:35–4:20 PM – Putting It All Together – Plan, Engage, Measure, Learn, Trista Murphy, Mission Wired

Accessibility

If you need additional accommodations, please contact Risa Sudnow at info@dmfa.org or 646-675-7314.

Cancellation Policy

Please note due to the amount charged to the DMFA for refunds, cancellations will not be accepted after July 10 and all refunds will incur a $5 fee.

CFRE Credit

Completion of this event is applicable for 7 POINTS for the CFRE International application for initial certification and/or recertification.

Additional Information

Direct Response 101 takes place at Epsilon’s offices, 375 Hudson Street, New York, NY. Please enter on King street and check in at the desk when you enter the building and you will be directed to the meeting space. Breakfast and lunch will be provided, and your DR 101 registration includes a happy hour at 5 PM.

Event Details

The DMFA Mini Golf Happy Hour at Puttery, New York City, 446 W. 14th St @ 10th Ave. is included in your registration.