Direct Response Copywriter-Producer

This role is designed for a performance-driven copywriter who combines creativity, strategy, and data analysis to create high-converting digital advertising campaigns for health, wellness, and beauty markets. You will develop direct response video ad scripts that drive customer acquisition and measurable business results, working alongside performance marketers, media buyers, producers, and editors to own the creative process from concept to optimization.

About the role

You will use performance insights to continuously test, refine, and improve creative strategies that maximize campaign impact. This is an opportunity for an experienced copywriter to grow within a collaborative, high-performance environment where ideas are measured by results.

Responsibilities

• Write compelling direct response video ad scripts for paid social platforms such as Facebook, Instagram, TikTok, and YouTube.
• Develop multiple creative angles, hooks, and messaging variations to test and improve advertising performance.
• Create scripts for short-form video ads ranging from approximately one to five minutes, designed to drive traffic into conversion-focused funnels.
• Manage the production process from script development through final launch, providing clear direction to actors, editors, and creative partners.
• Review and provide feedback on video edits to ensure final assets align with creative vision and performance objectives.
• Analyze advertising performance data, including ROAS, CTR, engagement rates, and conversion metrics, to identify optimization opportunities.
• Test new hooks, formats, concepts, and creative approaches based on campaign insights.
• Research markets, audiences, products, and competitors to develop stronger messaging strategies.
• Collaborate with performance managers, media buyers, designers, editors, and other creative professionals.
• Participate in brainstorming sessions, performance reviews, and strategic discussions to continuously improve campaigns.
• Maintain high-quality standards while managing multiple projects and adapting to changing priorities.

Requirements

• 3+ years of experience in health and wellness copywriting, with experience creating direct response marketing campaigns.
• Proven experience writing video ad scripts for product-blind, long-form sales funnels and VSL campaigns.
• Experience developing high-impact VSL components such as hooks, leads, calls-to-action, and closing sections.
• Strong understanding of direct response marketing principles and conversion-focused writing.
• Excellent English communication skills, both written and verbal.
• Demonstrated ability to create persuasive copy using both emotional storytelling and logical reasoning.
• Experience analyzing campaign data and using insights to improve creative performance.
• Strong attention to detail and commitment to delivering polished, compliant, and effective work.
• Ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment.
• Strong ownership mindset with a proactive approach to solving problems and improving results.
• Ability to collaborate effectively with creative and performance-focused teams.
• Passion for continuous learning, studying advertising trends, and improving copywriting skills.
• Experience with supplements, health, beauty, fitness, or consumer products is highly preferred.

Benefits

• Competitive compensation ranging from $72,000 to $96,000 USD annually.
• Monthly bonus opportunities based on company performance and individual advertising results.
• Fully remote work environment with flexibility across locations.
• Opportunity to work with a high-performing team focused on measurable marketing outcomes.
• Access to campaign performance data to support learning and creative improvement.
• Regular feedback, mentoring, and professional development opportunities.
• Weekly reviews of successful campaigns and shared creative learnings.
• Exposure to a wide variety of products, markets, and advertising challenges.
• Clear career progression opportunities based on performance and impact.
• Collaborative culture with experienced marketing, creative, and performance professionals.