Direct Response Copywriter - Facebook & Instagram Ads

About the role

We help entrepreneurs build AI-powered businesses. We run high-volume Meta campaigns and focus on direct-response copywriting for AI-education businesses.

Responsibilities

• Write the ads for a $50M ARR AI-education business running multiple active funnels, with more launching.
• Create Facebook and Instagram video ad scripts (hooks, body, CTA).
• Develop static ad copy (headline, body, CTA).
• Write UGC-style scripts for on-camera talent.
• Create short-form ad variants and angle iterations.
• Support landing page and funnel copy as needed.

Requirements

• Must-have: 5+ years writing performance ads for Facebook and Instagram specifically.
• Must-have: Personal experience on accounts with $500K+ in tracked Meta ad spend.
• Must-have: Portfolio of real ads you personally wrote, verifiable in the Meta Ads Library, with performance data.
• Must-have: Deep fluency in hooks, mechanisms, objections, proof, and buyer psychology.
• Must-have: Experience in info-product, coaching, online education, agency-services, or ecommerce.
• Must-have: Ability to write fast — multiple complete ad scripts in a single working session.
• Must-have: Highly fluent in English — native or near-native level.
• Must-have: Can take an angle brief and execute it without needing the concept explained three times.
• Not right for you if: Email copywriters or content writers with no paid ad creative experience, brand copywriters with no direct-response or performance marketing orientation, or anyone who cannot show, with Ads Library links and performance data, ads they personally wrote that ran in a paid account.

Benefits

• Total comp range: $120,000–$180,000 (base + performance bonus, geography-adjusted).
• Top of band goes to writers who bring proven ownership of $1M+ in tracked spend.
• 100% remote.
• High-volume testing environment with real spend behind your work.
• Direct access to operators, offers, performance feedback, and customer data.

How to Apply

To apply, please share the following:

• Step 1 — 3 FB ads you personally wrote that actually ran.
• For each one, tell us:
• The brand and offer type.
• The hook being tried.
• Any performance data you have (CTR, CPA, ROAS, revenue — whatever you have access to).
• Links to live ads, screenshots, or a Google Doc are all fine.

Email-only portfolios will not be considered. If your portfolio is strong, we'll move to a call with our Head of Marketing. The writing assessment comes after that conversation — not before.