Copywriter (Direct Response | Funnels | Advertorials | Google & Native Traffic)

About IncubatorLab

We build and scale high-growth direct-to-consumer brands through performance marketing, creative strategy, and data-driven experimentation.

What You'll Do

• Write high-converting landing pages, sales pages, advertorials, and funnel copy for DTC brands.
• Develop direct response copy for Google Search, Google Display, YouTube, and Native Advertising platforms (Taboola, Outbrain, etc.).
• Collaborate closely with Creative Strategists, Media Buyers, Designers, and Growth Marketers to develop winning messaging and creative angles.
• Research customer pain points, market awareness levels, competitors, and product positioning.
• Continuously iterate and optimize copy based on performance metrics and testing results.
• Write compelling headlines, hooks, CTAs, and long-form copy designed to maximize conversion rates.
• Maintain consistent brand voice while adapting messaging across multiple brands and offers.
• Incorporate customer research, testimonials, reviews, and data into persuasive marketing assets.

What We're Looking For

• 3+ years of direct response copywriting experience.
• Proven experience writing:
• Landing Pages
• Sales Pages
• Advertorials
• Funnels
• VSLs (preferred)
• Google Ads
• Native Advertising
• Experience working with DTC or eCommerce brands.
• Strong understanding of consumer psychology, buyer awareness levels, and conversion principles.
• Familiarity with Google Ads and Native Traffic platforms such as Taboola and Outbrain.
• Ability to interpret performance data and improve copy based on results.
• Excellent research skills and ability to quickly understand new products and markets.
• Strong written English with exceptional attention to detail.

Bonus Qualifications

• Experience writing for health, wellness, nutrition, or supplement brands.
• Experience working alongside Creative Strategists or Growth Marketing teams.
• Familiarity with CRO, A/B testing, and funnel optimization.
• Experience with AI-assisted copywriting tools (e.g., ChatGPT, Claude) while maintaining original, high-quality work.

Who You Are

• Collaborative and enjoys working with cross-functional teams.
• Coachable and open to feedback and continuous improvement.
• Curious and proactive about testing new ideas and learning what drives conversions.
• Organized and able to manage multiple projects in a fast-paced environment.
• Reliable, communicative, and easy to work with.

Why Join IncubatorLab?

• Work with fast-growing DTC brands across multiple industries.
• Collaborate with experienced marketers, strategists, and creatives.
• Opportunity to make a direct impact on campaign performance and business growth.
• Fully remote work environment with a collaborative, high-performance culture.
• Competitive compensation based on experience.

Please include samples of landing pages, advertorials, funnels, or other direct response work with your application.