Direct Response Copywriter

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

Mint Source is hiring a Direct Response Copywriter (Creative Strategist) to join a performance creative agency that produces high-volume static ads in-house for DTC and e-commerce brands on Meta. At its core, this is a copywriting seat. You'll research brands and customers, build messaging strategies, develop personas, and write the headlines that drive every static ad the agency ships. A full creative team executes on your briefs, and you're shielded from client communication so you can focus entirely on the work. Get this right and your copy sets the direction for every brand the agency touches.

What You'll Do

• Write pattern-interrupting headlines for static ads across multiple brands, making it immediately clear what the product is and why it matters
• Produce multiple headline variations on a single angle, each with a distinct voice and structure
• Research customer insights across reviews, Reddit, competitor ads, and real customer language to surface angles that aren't obvious
• Develop research-backed personas and messaging strategies for each account
• Build creative forecasts and hypothesis tables that map which angles to test next
• Turn research into clear briefs, covering angles, headlines, and visual direction for the in-house design team
• Analyze ad accounts to understand what's working, what's fatiguing, and where the creative gaps are
• Continuously push into new angles and formats based on performance data
• Use the Meta Ad Library to reverse-engineer competitor creative and catch emerging patterns
• Use AI tools like Claude and ChatGPT daily for research, persona building, and workflow acceleration

What We're Looking For

• Proven direct response copywriting experience in DTC/e-commerce. Long-form VSLs, sales emails, sales pages, or ad scripts all count. You understand avatars, awareness levels, and audience sophistication, and you know what makes copy convert
• A repeatable research methodology you can walk through end to end. You dig into real customer language, reviews, and competitor ads rather than guessing, and you know how research becomes copy that performs. "I look at competitors" isn't a methodology
• Scroll-stopping writing that favors clarity over cleverness, with ten variations on one angle that never sound alike
• The ability to articulate why an angle will work before it's tested. You don't just have instinct, you can explain the reasoning behind it
• A portfolio or work samples that show strong copy and research-driven thinking
• Fluency with AI tools (Claude, ChatGPT, etc.) for research and workflow. This team is heavily AI-integrated
• Comfort managing multiple accounts simultaneously in a fast-paced, high-volume creative environment
• A strong plus: hands-on performance analysis in Meta Ads Manager, especially shipping ads into accounts spending $10K–$100K+/day with direct accountability to acquisition KPIs (spend, CPA/NCPA, ROAS/NCRoAS)
• Also a plus: experience building playbooks or documentation for creative teams

Key Performance Metrics (KPIs)

• Winning ads: the share of your angles and headlines that go on to take spend in the ad account
• Quality and consistency of copy and briefs, measured by the percentage that moves to production without major revision
• Creative variety across campaigns, ensuring angles and messaging don't go repetitive
• Speed of iteration: how quickly performance data from live ads turns into new angles and refreshed copy
• 30/60/90-day ramp: by day 30, fully onboarded into the research and briefing workflow with supervised output; by day 60, independently producing personas, strategies, and headline batches with minimal revision; by day 90, consistently shipping copy that produces winning ads across your accounts

What You Get

• A high-ownership copywriting seat with competitive compensation discussed individually based on experience
• A fully remote setup with the flexibility to work from anywhere
• Constant creative workshops, deep AI integration, and real room to grow your strategy skills
• Clear KPIs and structured feedback loops so you always know where you stand
• Back-office support from Mint Source for payroll, onboarding, and HR