Direct Marketing Associate - Charleston, WV

About the role

The Direct Marketing Associate will be responsible for managing and executing direct marketing campaigns to drive sales and customer engagement.

Responsibilities

• Develop and implement targeted direct mail campaigns
• Manage email marketing efforts to nurture leads and enhance customer relationships
• Collaborate with sales teams to gather insights and feedback for campaign improvements
• Monitor campaign performance and adjust strategies accordingly
• Stay updated on industry trends and best practices in direct marketing

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 2+ years of experience in direct marketing or a related field
• Strong proficiency in Microsoft Office Suite, particularly Excel and Outlook
• Excellent written and verbal communication skills
• Ability to manage multiple projects simultaneously and meet deadlines

Qualifications

• Experience with CRM systems
• Knowledge of digital marketing platforms (e.g., Mailchimp, HubSpot)
• Proficiency in Adobe Creative Suite

Skills

• Strategic thinking and problem-solving skills
• Attention to detail and ability to manage time effectively
• Strong organizational and project management skills
• Ability to work independently and as part of a team

Benefits

• Competitive salary
• Health insurance coverage
• Paid time off
• Professional development opportunities

Pay

• $40,000 - $50,000 annually

Schedule

• Monday through Friday, 8:00 AM - 5:00 PM