DIRECT BRAND MANAGER

Responsibilities

• Grow the Business: Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
• Grow the Professional Hair Color Line: Focus on developing Wella’s professional hair color line based upon regional KPI’s.
• Build Loyalty Program Participation: Develop loyalty program participation with existing and new customers.
• Educate Distributor Sales Consultants: Train Distributor Sales Consultants on how to sell color and retail to their customers and educate Stylists on growing their service and retail business.
• Drive Sell-Through: Ensure marketing material is current, available, and utilized appropriately. Ensure merchandising standards are enforced in salons and professional stores.
• Analyze Data: Use data to determine strategic opportunities within geographic regions and salons. Collect and share competitive market data.
• Facilitate Meetings: Organize and facilitate quarterly meetings with loyalty and top accounts.

Requirements

• Previous experience working in the professional haircare industry.
• 2+ years of experience in sales or retail.
• Strong organizational and time management skills.
• Strategic and creative thinker, comfortable working with numbers.
• Excellent communicator, collaborator, and presenter (verbal and written).
• Autonomous and proactive problem solver.
• Ability to build strong working relationships across all functional areas.
• Ability to travel 80% of the time with overnight travel depending on the territory.
• Proficient in MS Office Suite (Word, Excel, PowerPoint).
• Salesforce experience a plus.