Dir, Product Management, Adobe.com for Business
About the role
Join Adobe as the Director of Web Product Management for Adobe for Business. This senior leadership position gives you the opportunity to take charge of the web experience for our vast Enterprise portfolio. You will own the end-to-end enterprise web customer experience for the Global site, ensuring customers and prospects can discover, evaluate, and engage with Adobe’s enterprise solutions across business.adobe.com. You will lead cross-functional alignment across executive collaborators and partners to make business.adobe.com the showcase of the agentic website of the future, including crafting how AI and automation transform a modern web team and ensure we are the model for Adobe on Adobe for B2B.
Responsibilities
- Define and drive the comprehensive B2B web strategy and customer journey alongside senior leaders from cross-functional teams (CXO & C&P Enterprise Marketing, C&P Corporate GTM, CXO PMM and C&P PMM), to grow engaged visits, improve form completion rate, and deepen customer understanding.
- Lead, mentor, and grow a team of web product leaders responsible for enterprise web strategy, prioritization, and performance, setting clear goals and building a culture of critical thinking, customer obsession, and measurable impact.
- Prioritize the enterprise web experience roadmap and deliver requirements to the B2B Web Capabilities organization.
- Establish a continuous experimentation and optimization program to accelerate measurable business impact using data-informed insights and testing.
- Develop and deliver executive-facing strategic recommendations in partnership with the web analytics team.
- Lead enterprise web discoverability by partnering with SEO leaders to support improvements in citations, and increase traffic and brand visibility metrics.
- Innovate the team operating model by deploying AI agents and automation, accelerating the team’s focus on strategy and experience impact.
- Accountable for growing site engagement, brand visibility, and customer outcomes.
Requirements
- 10+ years leading and managing teams, including senior contributors in web marketing or digital product leadership.
- Experience working and collaborating across complex, matrixed organizations.
- Strong proficiency with the modern web tech stack, including enterprise CMS platforms, web analytics, and work management tools.
- Working knowledge of SEO fundamentals, site performance, accessibility, and their impact on engagement and conversion.
- Excellent written and verbal communication skills, with the ability to influence senior leaders across multiple functions and fields.
- Experience working in agile or hybrid agile environments.
Preferred Qualifications
- Prior experience with multi-product enterprise software portfolios.
- Experience deploying AI tools in marketing.
- Background in content strategy, information architecture, or UX or equivalent experience.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Adobe’s industry-leading offerings include Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio, enabling people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
Pay
The U.S. pay range for this position is $172,400 – $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. In California, the pay range for this position is $231,000 – $334,500. For sales roles, starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. For non-sales roles, starting salaries are expressed as base salary, and short-term incentives are in the form of the Annual Incentive Plan (AIP). Certain roles may also be eligible for long-term incentives in the form of a new hire equity award.