Dir. - Insights and Segmentation

Job Summary

This role leads enterprise donor insights, behavioral segmentation, and audience analytics strategies that drive donor acquisition, engagement, retention, and growth. It is responsible for translating donor, market, and experience data into actionable business strategies, leading enterprise testing and optimization initiatives, and enabling data-informed decision making across Marketing and Donor Experience.

The position partners cross-functionally with Analytics, Campaigns, Operations, and Executive Leadership to improve donor targeting, lifecycle engagement, and overall business performance through scalable insights frameworks and segmentation methodologies.

Minimum Requirements

• Bachelor’s degree required, advanced degree a plus
• Eight (8) years of experience in audience insights, segmentation, analytics, or related fields
• Required Certifications, Licenses, And Registrations: N/A
• Knowledge of XM Platforms required (e.g. Qualtrics, Medallia, etc.)
• Strong analytical and problem-solving skills, with the ability to translate data into business-relevant insights
• Skilled in working with multiple data sources, including behavioral, transactional, and VoC data
• Proven ability to work cross-functionally and influence without direct authority
• Experience influencing and aligning cross-functional stakeholders within a matrixed organization preferred