Dir, eCommerce
Position Summary
We are building a unified Growth & Experience organization across a portfolio of five direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2, along with our B2B brand, Sit on It Seating. This is a unique opportunity to step into a high-impact Director role with portfolio breadth, a strong existing team, and a clear mandate to drive commercial and experience transformation.
Responsibilities and Essential Functions
Own eCommerce performance across DTC brands, including revenue targets and core KPIs (CVR, AOV, RPU, revenue per session)
Establish and lead a weekly trading cadence to identify performance drivers and gaps, and execute against them
Evolve merchandising, pricing, and promotional strategies to drive growth and profitability
Partner with Consumer Acquisition & Growth to optimize traffic quality and channel mix
Help build and scale a CRO capability, a key opportunity area for the business
Leverage structured experimentation efforts (A/B testing, personalization, UX improvements) to optimize the end-to-end conversion funnel from landing through checkout
Optimize the end-to-end conversion funnel from landing through checkout
Leverage customer data and analytics to identify and prioritize opportunities
Oversee on-site merchandising, product presentation, and content strategy across DTC sites
Support optimization of the Sit on It Seating site and partner experiences as needed
Partner with Creative and CX teams to ensure content drives engagement and conversion
Champion mobile-first best practices across the site experience
Align site experience with marketing campaigns in partnership with Growth and Creative teams
Lead and develop a high-performing eCommerce team
Support growth of emerging leaders and build team capability over time
Foster a culture of accountability, curiosity, and continuous improvement
Encourage a test-and-learn mindset grounded in data and shared insights
Partner on the eCommerce tech stack and site operations, with primarily in-house execution
Leverage automation and AI tools to improve efficiency and performance
Ensure strong data integrity and visibility into site and business performance
Qualifications, Skills and Education
Bachelor’s degree in Business, Marketing, Economics, or a related field (or equivalent experience)
12+ years of progressive eCommerce experience, including time in DTC or omnichannel environments
5+ years of leadership experience, including managing teams and developing talent
Proven track record of driving eCommerce performance and contributing to P&L ownership
Experience leading or contributing to CRO and experimentation programs
Strong familiarity with Shopify ecosystems and modern eCommerce tech stacks
Solid commercial acumen, including forecasting, trading cadence, and revenue optimization
Experience operating across multiple brands, categories, or business units preferred
Strong analytical skills with experience using customer data and performance metrics to drive decisions
AI-forward mindset, actively leveraging AI tools to enhance speed, decision-making, and impact