Digital Web Coordinator

Responsibilities

• Collaborate with internal teams, content marketers, and blog contributors to create high-quality, engaging content around relevant search terms.
• Launch, optimize, and maintain listings such as Google Business Profile, Yelp, Apple Maps, and more for multiple locations.
• Work directly with outside media partners — providing content, images, tracking, and other requests as needed.
• Work with the Analytics team to support reporting needs by gathering data, organizing reports, and building dashboards; create recommendations and guides for onsite analytics tracking and proper campaign tags for incoming links.
• Work with teams to create and organize content for multiple digital properties including wholesale, retail, and B2B sites/channels.
• Incorporate AI tools into content workflows — including drafting, editing, and ideation — while maintaining brand voice and quality standards.
• Develop and document effective AI prompts and content workflows that can be shared and scaled across the team.
• Create and execute complex content update timelines across all digital properties, both internal and external, for collection launches.
• Create, update, and maintain all pages on company-owned websites year-round, including blog posts and campaign-specific landing pages through WordPress CMS.
• Create and execute QA plans to ensure all content published to our websites is accurate and on-brand.
• Support all team members during new development cycles by gathering data, updating tickets, and organizing content.
• Work closely with other teams to execute technical QA needed prior to new releases.
• Contribute to the scoping and testing of AI-powered tools, plugins, or custom integrations built for internal marketing use.
• Work with internal and external stakeholders to create pitches for new development that extends the functionality of the site and improves the user experience.
• Serve as an active participant in the team's broader AI strategy.
• Evaluate and test emerging AI tools and platforms, synthesizing findings into clear recommendations for team adoption.
• Identify opportunities to automate repetitive processes and assist in building or configuring AI-assisted workflows.
• Stay current on developments in AI relevant to digital marketing and web operations, bringing new ideas and use cases to the team proactively.

Qualifications

• Bachelor’s Degree in Marketing or similar field preferred; equivalent relevant experience may be considered
• 1-2+ years of digital marketing or website management experience preferred
• Experience executing, monitoring, and reporting digital marketing campaigns. Ideal candidate would have exposure to SEO, Paid Social, and SEM.
• Experience with WordPress CMS and basic HTML.
• Experience with Google Analytics, Google Tag Manager, and reporting dashboards.
• Proficient with Microsoft Excel.
• Familiarity with AI tools (e.g., ChatGPT, Claude) and a genuine interest in prompt engineering, AI-assisted workflows, or automation.
• Strong written and verbal communication skills.
• Excellent analytical and project management skills.
• Team-focused with the ability to work autonomously as needed.
• Ability to thrive in a challenging, dynamic environment where multi-tasking and adaptability are a requirement.

What We Offer

• Competitive salaries and a comprehensive benefits package.