Digital Strategy Manager

About the role

Prime Healthcare is an award-winning health system headquartered in Ontario, California. Prime Healthcare operates 54 hospitals and has more than 360 outpatient locations in 15 states, providing over 3.0 million patient visits annually. It is one of the nation’s leading health systems with over 60,000 employees and physicians. Twenty-one of the Prime Healthcare hospitals are members of the Prime Healthcare Foundation, a 501(c)(3) not-for-profit public charity.

Responsibilities

• Serve as the subject matter expert for digital marketing campaigns and social media across the organization, including support and guidance for Prime’s hospitals nationwide.
• Develop and execute corporate social media campaigns aligned with marketing and business goals and objectives.
• Work with hospital marketing/communications leaders to educate and assist in creating a cohesive digital marketing, recruitment, and social media strategy that integrates with hospital marketing and HR/recruitment efforts.
• Demonstrate a clear understanding of analytics and report on KPIs to measure success.

Requirements

• Bachelor’s degree in a related field.
• At least five years of hospital/healthcare experience with knowledge of healthcare trends.
• Knowledge and experience in marketing and social media trends and best practices.
• Strong communication and writing skills; experience writing for web, presentations, and executive communications is a plus.
• Critical thinking skills; ability to work autonomously and collaboratively.
• Graphic design knowledge and ability.
• Data-driven and analytical mindset.

Preferred Qualifications

• Proficiency with Meta Business Suite and Google Campaigns.
• Experience with recruitment digital media strategy.
• Experience with Canva Enterprise and graphic design.

Benefits

Prime Healthcare offers a comprehensive benefits package that provides flexibility to tailor benefits according to individual needs. Our Total Rewards package includes:

• Paid time off.
• 401K retirement plan.
• Medical, dental, and vision coverage.
• Tuition reimbursement.
• Additional voluntary benefit options.

Benefits may vary based on employment status (full-time, part-time, per diem, or temporary).

Pay

A reasonable compensation estimate for this role is $68,640.00 to $95,825.60 annually. The exact starting compensation will be determined based on factors such as skillset, years of applicable experience, education, credentials, and licensure.

Schedule

• Full-time.
• Day shift.