Digital Strategy Manager

About the role

You own a portfolio of accounts with full revenue responsibility. You carry a personal quarterly target, and you build your own pipeline. Your time is 100% commercial: pipeline, proposals, closing, and account growth. You lead strategy on priority campaigns, and while you work closely with Campaign Managers, you bear no personnel responsibility. The goal with the role is to become the person labels call when they have a release that matters and need someone who understands what's actually happening on the platforms better than their internal teams do. You report to the CCO and work alongside a team of campaign managers who need someone who sets the bar for what great looks like—not through training sessions, but through how you work.

Responsibilities

• Own accounts with individual revenue targets.
• Lead proposals end-to-end: scope, price, frame, and present.
• Develop mid-tier accounts into key accounts over time.
• Build personal relationships with key stakeholders to expand your book of business.
• Lead strategy on high-priority campaigns.
• Build and maintain a healthy pipeline through methodical outreach; drive renewals, upsells, and extensions.
• Influence commercial strategy, pricing, and deal structuring for complex engagements.
• Surface cross-account insights that shape Creed's commercial direction and go-to-market decisions.

Requirements

• At least 2 years of personally planning and executing creator campaigns for music releases.
• Deep cultural fluency in music communities across TikTok and Instagram—you know how sub-niches behave differently, how they activate differently, and why a strategy that works in one community doesn’t automatically work in another.
• Ability to read a sound page and determine whether a community is forming or scattered, whether organic adoption is real or manufactured, and what to do about either.
• Deep working knowledge of the creator ecosystem: volume creators, edit pages, loop pages, thematic pages, clipping—not traditional influencer buys.
• Experience reading and acting on streaming data: save rates, source of streams, Shazam patterns, playlist placement.
• Strong label relationships: you know the people at Warner, Sony, Universal, and independents who make buying decisions.
• Experience presenting strategy to label clients and earning trust through expertise.
• Comfortable working across multiple markets and territories.
• Experience working with record labels and/or artist management teams.
• Some experience structuring complex deals, pricing models, multi-phase engagements, and partnership frameworks.
• Deep expertise in a specific genre, market vertical, or platform (TikTok, META, Spotify).
• Background in agency-side commercial leadership or business development.
• Understanding of music industry dynamics: label structures, release strategies, music release cycles, and artist development cycles.
• Native or fluent English speaker.

Location

This role is fully remote, with the option to use local co-working spaces in the future. We are hiring across major hubs, including Stockholm, London, Los Angeles, New York, and Toronto, and also offer the option to work remotely from other US cities.