Digital Strategist

Join the team modernizing medicine at ModMed, where we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a tech entrepreneur, we adopted a “for doctors, by doctors” approach—hiring physicians and teaching them to code. This philosophy drives our AI-enabled, specialty-specific cloud platform that centers patients in care.

About the role

As a Digital Strategist, you will evaluate, analyze, and optimize customer journeys across our website, external content, and media channels. You’ll bridge data-driven insights and strategic execution, connecting audience insights, brand strategy, and performance metrics to craft high-impact digital experiences. Your work will span zooming out to build holistic journey strategies and zooming in to turn raw analytics into measurable business growth.

Responsibilities

• Develop integrated digital customer journeys aligned with business objectives, brand direction, and product/market strategies.
• Combine web analytics, heatmap data, A/B testing history, and specialist insights to uncover root performance drivers.
• Leverage AI tools to gather diverse data inputs while applying human context and strategic nuance to build actionable recommendations.
• Partner cross-functionally with paid media, email marketing, events, and content teams to align digital execution across full-funnel campaigns.
• Collaborate with web, UX, creative, and technical teams to optimize site architecture, landing pages, personalization, and conversion paths.
• Establish KPIs, ROI measurement frameworks, and continuous testing roadmaps to elevate campaign performance.
• Monitor emerging trends in search, social media, healthcare technology, user experience, and AI applications.

Requirements

• Bachelor’s degree.
• 5+ years of experience in digital marketing, digital strategy, customer experience, or a related role.
• Proven track record in B2B and SaaS marketing environments (healthcare industry experience preferred).
• Broad understanding of core digital marketing channels: SEO, paid media, social, email, web content, analytics, and conversion rate optimization.
• Ability to translate complex quantitative and qualitative data into clear, persuasive strategic recommendations.
• Excellent communication, presentation, and cross-functional project management skills.
• Active curiosity about emerging digital trends and AI capabilities.
• Ability to travel domestically around 10-15%.

Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution.
• 401(k) with a 50% match on up to 6% of compensation; after one year, 100% of matching contributions are vested.
• Generous Paid Time Off and Paid Parental Leave programs.
• Company-paid life and disability benefits.
• Flexible Spending Account and Employee Assistance Programs.
• Company-sponsored Business Resource & Special Interest Groups for engaged communities.
• Professional development opportunities, including tuition reimbursement and unlimited LinkedIn Learning access.
• Global presence with in-person collaboration opportunities; hybrid/remote roles available.
• Dog-friendly HQ in Boca Raton, FL, with weekly catered breakfast/lunch, treadmill workstations, Zen rooms, and wellness spaces.