Jobs · Marketing

Digital Strategist

Modea · Nashville, TN · 1 wk ago
RemoteRemoteMarketing$150k–$185k/yrFull-time

Modea is a technology consultancy with a mission to infuse greater control, transparency, and choice into the consumer healthcare experience. We partner with large healthcare providers to build digital roadmaps and design mobile, web, and other digital experiences that improve information and access to care.

About the role

The Digital Strategist at Modea is a high-impact consultant responsible for leading digital product strategy initiatives for healthcare clients, ranging from regional systems to large academic medical centers. This individual acts as the bridge between complex client needs and actionable product visions, utilizing deep research, collaborative workshops, and data-driven insights to guide C-level executives through the digital transformation of the patient experience.

We are looking for a master of organizational dynamics who can navigate complex stakeholder environments to build genuine consensus and alignment, while staying attuned to market trends in healthcare and technology.

Responsibilities

  • Strategic Ownership
    • Lead and conduct qualitative and quantitative research initiatives, including stakeholder interviews and user surveys, to uncover organizational goals and user needs.
    • Own the evaluation of the competitive landscape, identifying market gaps and opportunities for differentiation.
    • Design and execute collaborative workshops and deep-dive sessions that balance empathy for user needs with the hard data required for executive decision-making.
    • Serve as the primary architect and owner of the strategic narrative from discovery through final recommendation, maintaining rigor, quality, and communication of the final vision and all supporting deliverables.
    • Demonstrate the ability to take disparate technical and design inputs (SEO/GEO, Data Analysis, Content, Architecture, UX) and weave them into a single, coherent digital transformation strategy and roadmap.
  • Deliverables & Presentation
    • Author the Final Strategy Report, synthesizing all findings into a coherent, actionable narrative.
    • Develop and deliver high-stakes presentations to C-level stakeholders, articulating the "why" behind the product vision with confidence and clarity.
    • Translate complex research into succinct, "smart" messaging and actionable product roadmaps that drive large-scale digital transformations.
  • Integration & Practice Growth
    • Work closely with specialized experts across SEO, Content Strategy, Technical Architecture, and UX Design to integrate their domain-specific insights into the overarching customer web product strategy.
    • Adopt and master Modea’s existing strategy approach while proactively identifying opportunities to augment our practice with new methodologies and consulting standards.

Requirements

  • Experience
    • 8+ years of applicable experience in a professional services or management consulting environment, specifically serving in an external client-facing capacity.
    • Proven experience interfacing directly with and influencing C-level executives and senior leadership teams.
    • Proven experience in designing and leading at least three high-stakes strategy workshops (e.g., Visioning sessions, Design Sprints, or Discovery workshops), demonstrating the ability to manage and align 10+ cross-functional stakeholders toward actionable outcomes.
    • Previous experience in a client-facing agency or consulting firm is highly preferred.
    • Experience working with large-scale digital products or enterprise-level web platforms.
  • Skills & Competencies
    • Organizational Diplomacy: Proven ability to navigate conflicting priorities and dynamics to reach a unified goal.
    • Research & Synthesis: Strong ability to conduct interviews/surveys and distill massive amounts of information into succinct and actionable plans.
    • Executive Presence: Ability to influence senior leadership through data-backed insights and compelling storytelling.
    • Strategic Integration: Ability to understand and synthesize the languages of SEO, development, design, and content strategy.
  • Other
    • Ability to travel occasionally (approx. 15-25%) to customer sites for on-site workshops, focus groups, and executive presentations.
    • Healthcare domain knowledge is preferred but not mandatory; must demonstrate an ability to quickly learn complex industries and regulatory environments.
    • Must be legally authorized to work in the United States.

Benefits

  • Generous paid time off.
  • Comprehensive health, dental, and vision insurance.
  • 401k with fully vested company matching.
  • Long-term & short-term disability.
  • Innovative remote work support, including tools for home and office setups.
  • Engaging workplace culture with team events and camaraderie.

Pay

Estimated salary range: $150,000 - $185,000. The posted range represents the employer’s good-faith estimate of the breadth of the compensation for this position at the time of posting, based on applicable factors. Actual starting compensation may vary based on experience, qualifications, specific skills, internal equity considerations, and business needs.

Schedule

Modeans are able to work at any location in Virginia, Tennessee, or North Carolina, unless otherwise required by job responsibilities. Employees may choose a fully-office, fully-remote, or hybrid work experience. Occasional travel to offices or client sites may be required for training or client visits.

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