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Jobs · Engineering · Illinois

Digital Shelf SEO & GEO Manager

Riverside Natural Foods Ltd. (Home of MadeGood) · Chicago, IL · 2 days ago
HybridEngineering$120k/yrFull-time

Position Summary / Objective

As a key member of the global eCommerce organization, the Digital Shelf SEO & GEO Manager is the enterprise leader responsible for leading MadeGood brand discovery and conversion across search engines, LLM’s, & retailer digital shelf environments. This role partners closely with MarTech, IT, brand, & multiple agency teams to ensure item attributes are accurate, PDP’s are compliant, content is compelling, and continuous optimization efforts are in place.

Primary Responsibilities

  • PDP Management
    • Lead product content publishing and syndication effort across retailer websites including Amazon, Walmart, Costco, Sam’s Target, Kroger, Instacart, Albertsons, Thrive, etc.
      • Maintain accurate product listings, images, enhanced content, attributes, R&R’s, & nutritional information.
    • Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.
  • Content Optimization
    • Leverage digital shelf analytics and competitive audits to inform SEO / GEO roadmap incl. product titles, descriptions, feature bullets, keywords.
  • Support development and execution of A+ content and onsite brand shops in partnership with commerce marketing manager and brand teams.
  • Digital Shelf Analytics
    • Drive periodic reporting and analysis to inform digital diagnostics across content health, content accuracy, holistic share of search, availability, and ratings & reviews.
  • Onboard new digital analytics platforms to augment existing tech stack and broaden MadeGood’s visibility to online traffic and conversion performance.

    Education & Qualifications

    • Bachelor’s Degree
      • 5+ years of progressive technical experience in digital shelf management with demonstrated impact on driving SEO, PDD conversion improvement, organic visibility and/or AI search outcomes.
    • Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central.
  • Experience with structured content, metadata, taxonomy, and platforms such as DAM & PIM.
  • CPG experience preferred.
  • Hybrid schedule with ability to commute 3 days a week to Chicago-based office.

    Skills & Abilities

    • Bias for collaboration within multi-functional work groups incl. stakeholders from sales, marketing and IT.
  • Passionate self-starter with demonstrated comfort dealing with ambiguity while embracing new challenges to build new capabilities.
  • Analytical prowess with ability to triangulate consumption trends with digital shelf & clickstream analytics.
  • Deep alignment with Riverside’s values and purpose-driven approach.

    What We Expect

    • Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun.
  • Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future.
  • Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
  • Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.
  • Be a Riverside Brand Ambassador: Stay relentlessly close to our consumers and represent the brand in every interaction, decision, and deliverable. Bring the consumer voice into your work by protecting product quality, availability, and experience, acting early when standards slip, and delivering consistent value that earns trust, advocacy, and long-term brand love.

    What We Offer

    • RRSP matching or 401k matching for an empowered financial journey.
  • Eligibility to participate in Riverside's Profit Sharing Plan.
  • Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights.
  • Develop your career further through our Riverside University program and with our Tuition Reimbursement Program.
  • An open concept work environment that embodies our Values.

    How To Apply

    If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers@riversidenaturals.com with the job title you are applying for in the subject line or click the apply button!

    Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.

    Disclaimer: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make final hiring decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.

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