Digital Sales Specialist - Specialty
Great Company. Great People. Great Opportunities. If you’d like the chance to make your mark with the world’s largest equipment rental provider, come build your future with United Rentals!
About the role
As a Specialty Digital Sales Specialist, you will drive profitable revenue growth for United Rentals’ specialty business through the company’s digital platform using the CRM tool Salesforce.com. This is an excellent opportunity if you desire a sales and customer service career in the applicable Specialty Region. The ideal candidate will exceed expectations of internal and external customers by providing products and solutions, exceptional service, and support through email and other communication channels while driving digital tool adoption.
Responsibilities
- Assist customers with applicable Specialty Region rental solutions and service inquiries through email, phone, and online ordering platform
- Advocate for customers and partner with United Rentals field employees to facilitate reservations, quotes, and service inquiries
- Track, maintain, follow up, and communicate with customers and log activities using Salesforce.com
- Identify and qualify customer needs by engaging in conversations to determine their specific requirements
- Engineer and quote specific solutions that meet customer requirements
- Convert quotes to reservations and coordinate delivery with the field branch locations
- Leverage internal resources for quoting moderate-to-high technical solutions
- Develop and foster internal relationships with field personnel
- Develop a base knowledge of all products and solution offerings by the applicable Specialty Region
- Learn how to devise solutions for targeted applications using our diverse fleet and often complex solutions to customer needs
- Develop Subject Matter Expertise on all United Rentals technology tools (e.g., Total Control, UR Control, UR1, etc.)
- Provide customer service, quotes, and reservations for select National and Strategic Accounts
- Create a positive and consistent customer service experience while reducing customer’s effort
- Accurately capture all customer data to ensure order accuracy
- Negotiate rental rates for equipment rentals in accordance with pricing policies and procedures
- Other duties as assigned
Requirements
- Bachelor’s degree or equivalent experience
- 1-2 years of customer service and/or sales experience
- United Rentals inside sales experience preferred
- Excellent verbal and written communication skills with the ability to articulate clearly
- Data entry skills (40 wpm)
- Proficiency in Microsoft applications
- Ability to apply critical thinking skills
- Acumen for mechanically-inclined concepts
- Flexible, reliable, and dependable
- Ability to deal with a high volume of tasks, stressful, and sometimes unfamiliar situations
- Excellent time management and efficiency skills
- Organizational skills with heavy attention to detail
- Deals constructively with conflict and responds professionally
- Strong level of customer service
Benefits
We don’t just “talk the talk!” We’re an award-winning company (recently named a Glassdoor Best Place to Work in 2026) that truly cares about our people. That’s why we offer best-in-class benefits and perks that will support you and your family:
- Paid Parental Leave
- United Compassion Fund
- Employee Discount Program
- Career Development & Promotional Opportunities
- Additional Vacation Buy Up Program (US Only)
- Early Wage Access through Payactiv (US Hourly Only)
- Paid Sick Leave
- An inclusive and welcoming culture
Explore our comprehensive U.S. benefit offerings. For Canadian benefits, click here.