Digital Sales Specialist

Responsibilities

• Serve as the resident Digital Product Expert, supporting the Media Sales Team on high-stakes calls and identifying sophisticated revenue opportunities.
• Guide clients through the setup and optimization of tracking technologies, ensuring a clear line of sight from ad spend to ROI, including Pixel implementation and Google Tag Manager (GTM) strategy.
• Participate in advanced Customer Needs Analyses (CNA) with Media Sales Team to uncover strategic objectives, mapping them to data-backed solutions.
• Monitor campaign performance, including Google Analytics and proprietary dashboards, interpreting complex web behavioral data and attribution models to provide actionable insights and performance optimizations.
• Assist in the development of high-level, customized proposals that leverage the entire sales funnel, incorporating Search, OTT/Video, Display, Digital Audio, Social Media, etc.
• Lead regular local digital sales workshops and participate in regional workshops to elevate the technical proficiency of the local and regional sales teams regarding Audacy’s evolving products and go-to-market strategies.
• Assist in the management of complex client needs with foresight, precision planning, and a high degree of organizational excellence.

Qualifications

• Professional Experience: 3+ years of digital marketing experience with a consistent track record of strategic campaign development, resulting in positive ROI.
• Digital Marketing Expertise: 3+ years of experience building and managing multi-channel digital campaigns (Search, Social, Display, Video, etc.).
• Technical and Analytical Proficiency, including but not limited to: Google Analytics: Expert-level knowledge of GA4, custom reporting, and attribution modeling. Google Tag Manager (GTM): Proficiency surrounding containers, triggers, and tags for conversion tracking. Pixel Tracking: Deep understanding of Meta, LinkedIn, and 3rd party pixel implementation and troubleshooting (including CAPI/Server-side tracking). Amazon DSP and suite of products, AIO, Social Media (Meta, TikTok, etc.) a plus.
• Software: Mastery of Google Workspace and MS Office Suite (specifically advanced Excel and PowerPoint for data visualization).
• Strategic Mindset: A thorough understanding of multi-channel, customer-centric marketing techniques and the ability to solve business problems through creative campaign design.
• Licensure: A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant’s own vehicle, proof of insurance, is required.