Digital Sales Manager

Key Responsibilities

• Develop and execute cross-platform advertising strategies across linear, streaming, and digital channels
• Leverage data, analytics, and AI-driven insights to optimize targeting, campaign performance, and revenue outcomes
• Partner with station leadership to drive measurable growth in total and digital revenue
• Serve as the station’s expert on digital, CTV/OTT, programmatic, and emerging ad technologies
• Oversee digital and streaming inventory, forecasting, and pricing strategy
• Monitor campaign pacing and delivery, using data and AI tools to optimize performance and ensure fulfillment
• Identify and lead new revenue opportunities across digital, streaming, and advanced advertising products
• Build and maintain strong relationships with agencies, advertisers, and technology partners
• Stay ahead of industry trends, including advancements in AI, data targeting, and ad tech
• Operate with operational oversight, reviewing and guiding digital proposals and RFP responses with a strategic, data-informed approach
• Ensure accurate forecasting, reporting, and alignment across platforms
• Help lead the evolution of the sales organization toward a more data-driven and digitally focused model

Qualifications & Experience

• Experience in broadcast, media, or multi-platform sales environments preferred
• Strong understanding of digital advertising, including CTV/OTT, programmatic, and audience-based buying
• Familiarity with AI tools and data analytics platforms, and their application in sales strategy and campaign optimization
• Proven ability to develop and execute integrated, cross-platform marketing solutions
• Strong analytical skills with the ability to translate data into actionable sales strategies
• Track record of driving revenue growth and developing new business opportunities
• Experience coaching and leading sales professionals in a fast-paced environment
• Excellent communication, presentation, and client-facing skills
• Proficiency with Microsoft Office; experience with tools such as Google Analytics, CRM systems, or ad management platforms preferred
• Familiarity with digital content strategy and performance measurement
• Valid driver’s license and reliable transportation required