Digital Retail Media Manager

About the role

The Retail Media and Paid Search Manager is a key player in driving Vestacy’s digital presence across leading retail platforms such as Walmart Connect, Amazon Ads/DSP & Google Ads in the USA and Canada. This role is primarily execution-focused (70%), responsible for managing in-platform campaign activations, performance tracking, and real-time optimizations to ensure media investments deliver against KPIs like ROAS, reach, and conversion. The remaining 30% of the role involves strategic and tactical planning—translating audience insights into actionable media plans, contributing to annual brand planning, and refining platform playbooks.

Responsibilities

• Strategic and Tactical (30%):
• Translate brand and audience insights into actionable retail media paid search/display plans that align with campaign objectives and platform capabilities.
• Partner with the Omni team to develop monthly and quarterly activation calendars, ensuring alignment with promotional periods, product launches, and retailer-specific events.
• Contribute to the creation and refinement of platform playbooks, incorporating learnings, best practices, and evolving capabilities from Amazon and Walmart.
• Support budget allocation and phasing decisions, ensuring optimal spend distribution across platforms, products, and timeframes.
• Provide strategic oversight on test-and-learn initiatives, helping to prioritize hypotheses, define success metrics, and scale winning tactics.
• Execution and Optimization (70%):
• Manage end-to-end campaign execution on Walmart Connect and Amazon Ads/DSP platforms, ensuring timely launches and accurate setup.
• Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs.
• Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact.
• Leverage platform tools and betas to enhance campaign effectiveness and stay ahead of retail media innovations.
• Collaborate with internal teams (e.g., brand, analytics, finance) to align execution with broader marketing goals.
• Conduct A/B testing and test-and-learn pilots to identify scalable tactics and improve media productivity.
• Track and report on key metrics such as ROAS, conversion rate, and share of voice, providing actionable insights.
• Ensure accurate budget pacing and delivery, adjusting spend based on performance trends and seasonal shifts.
• Collaborate with external partners and platform reps to troubleshoot issues and unlock new opportunities.
• Document and share campaign learnings and case studies to inform future activations and team knowledge.
• Proactively share successful case studies and results with wider teams to foster a culture of excellence.

Experience we're looking for

• 5-7 years of hands-on experience managing retail media campaigns on Walmart Connect and Amazon Ads/DSP (required), and Paid Search
• Must have worked in Amazon Ads and Amazon DSP platforms to create/optimize campaigns.
• Proven track record of executing and optimizing performance-driven campaigns, with a strong understanding of retail media KPIs such as ROAS, conversion rate, and share of voice.
• Experience working with retail media tools and dashboards, including campaign setup, budget pacing, and performance reporting.
• Experienced with retail media strategy and planning, including seasonal activation calendars, promotional alignment, and audience targeting.
• Experienced with paid search strategy and planning, including match types, query relevance/quality, intent-based, etc.
• Demonstrated ability to collaborate with cross-functional teams (e.g., brand, sales, analytics) and external partners (e.g., agencies, platform reps) to drive campaign success.
• Experience in understanding brand planning, marketing goals and objectives to translate them into media plans and activations.

The skills for success

• Retail Media Expertise: Deep understanding of retail media platforms, especially Walmart Connect and Amazon Ads/DSP, including campaign setup, optimization, and reporting.
• Search Expertise: Deep understand of search platforms such as Google Ads/SA360, including campaign setup, optimization, and reporting
• Platform Proficiency: Hands-on experience with retail media tools, DSPs, and analytics dashboards specific to Walmart, Amazon and Google Ads
• Data-Driven Decision Making: Strong analytical skills to interpret performance data and optimize campaigns for KPIs like ROAS, reach, and conversion.
• Cross-Functional Collaboration: Experience working with internal teams (e.g., brand, finance, analytics) and external partners (e.g., agencies, platform reps).
• Project Management: Excellent organizational skills to manage multiple campaigns across different timelines and markets (USA and Canada).
• Communication Skills: Clear and effective communicator, capable of presenting insights and recommendations to stakeholders.
• Adaptability & Curiosity: Eagerness to stay current with evolving retail media trends, platform updates, and beta opportunities.
• Excel & PowerPoint Proficiency: Strong skills in creating performance reports and presentations.

What we offer

• We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
• US pay transparency: Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The salary range for this role is $113,000 - $141,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.
• Equality: We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.