Digital Product Owner - Website

Alternate Location: Radnor, PA (Pennsylvania)

Work arrangement: Hybrid – 3 days a week in a Lincoln office. Relocation assistance is not available for this opportunity.

About the Role

The Digital Product Owner – Website will provide subject matter expertise and direction as a key stakeholder on complex projects/initiatives to deliver products that achieve business objectives and improve customer satisfaction. This role owns execution of the roadmap, backlog, and day-to-day optimization of Lincoln’s public-facing website, delivering against the web strategy to ensure execution supports enterprise brand, marketing, communication, operational, and business goals. They will translate and convey the overall business vision into technical requirements and tactics for specific products, define and prioritize the product backlog, and set quality standards for delivery while ensuring complex information technology solutions meet the needs, goals, and objectives of the business.

Responsibilities

• Partner with stakeholders and other members of the web team and Creative Services on content strategy and UX.
• Monitor SEO, AEO, and site performance metrics for assigned platform and prioritize backlog items to drive improvement; partner with Web Strategy leadership on broader optimization priorities and reporting.
• Partner with stakeholders across the enterprise, legal, compliance, and brand teams to confirm regulatory and editorial requirements are met prior to publication.
• Lead requirements gathering efforts on epics and document story details based on the epics.
• Direct, advise, and collaborate with internal and/or external stakeholders to determine Key Performance Indicators (KPIs) and goals for complex product offerings.
• Propose solutions to stated business problems, assess alternative solutions, and identify gaps based on knowledge of the product and how clients use the product.
• Translate and convey the overall business vision into technical requirements and tactics for product development.
• Collaborate with key stakeholders and/or management to gather and support prioritization of complex product requirements, providing recommendations as appropriate.
• Serve as key decision maker on priorities of product backlog and work to ensure all stakeholders are aligned at each stage of the development lifecycle.
• Manage dependencies in and across sprints and releases.
• Provide direction and collaborate effectively with appropriate stakeholders on complex issues and conflicts that impact time, cost, scope, quality, and risk of assigned projects.
• Provide subject matter expertise to clarify development requirements.
• Serve as a mentor and share knowledge with more junior team members.
• Leverage data to influence and measure the overall adoption strategy to ensure deliverables, ROI, and key objectives are met.
• Provide direction on complex assignments, projects, and/or initiatives to build and enhance capability.
• Provide a complex understanding of the business and product usage to contribute to the program vision and roadmap development.

Requirements

• 4-year/Bachelor’s degree or equivalent work experience (4 years of experience in lieu of Bachelor’s). (Minimum Required)
• 5–7+ years of experience in Business Analysis, Project Management, or digital product/platform ownership for a public-facing website that directly aligns with the specific responsibilities for this position. (Required)
• Experience with content management systems (CMS), SEO, AEO, web analytics tools; financial services or other regulated-industry experience is a plus. (Preferred)
• Experience with Jira and Adobe Workfront. (Preferred)

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for Lincoln’s core values and leadership attributes.
• Leadership development and virtual training opportunities.
• PTO/parental leave.
• Competitive 401K and employee benefits.
• Free financial counseling, health coaching, and employee assistance program.
• Tuition assistance program.
• Flexible work arrangements.
• Effective productivity/technology tools and training.

Pay

The pay range for this position is $96,900 – $176,200, with anticipated pay for new hires between the minimum and midpoint of the range. Pay is based on non-discriminatory factors including work experience, education, location, licensure requirements, proficiency, and qualifications required for the role. The base pay is one component of Lincoln’s total rewards package, which may also include eligibility for the Annual Incentive Program (discretionary, based on company, business unit, and individual performance), long-term incentives, sales incentives, and standard benefits.